Prime Video Bets $2 Billion on Latin America

Prime Video is significantly upping its commitment to Latin America, announcing a massive investment of more than $2 billion slated for the region between 2027 and 2030. The move signals a deep belief in the region’s creative talent and burgeoning audience appetite for local content and live sports.

The cash injection, revealed at the company's inaugural regional showcase event in Mexico City, will span original productions, locally acquired content, and a major push into live sports rights across Mexico, Brazil, Argentina, Colombia, and Chile. This marks a first-of-its-kind investment for Amazon in the region.

Ambitious Content Slate

Central to the investment is a substantial expansion of local original programming. Prime Video plans to more than double its output of Local Originals compared to 2026 levels. In 2027 alone, over 25 new titles are planned, encompassing scripted series, films, and unscripted formats. This ambitious slate includes shows like 'La Oficina Season 2,' 'Florence Cassez,' and a biopic on the singer Marília.

Javiera Balmaceda, head of international originals for Latin America at Amazon MGM Studios, emphasized the strategy: "Our job is to find stories that are undeniably local and make them undeniably universal." This approach aims to mirror the success seen with other global content hubs, where culturally specific narratives find broad international appeal.

Live Sports Expansion

The investment also targets the lucrative live sports market. Prime Video has already seen significant traction, with over 20 million households tuning into sports in Latin America in 2026 alone, surpassing the entirety of 2025. The service has expanded its National Basketball Association (NBA) coverage significantly in Brazil and Mexico, and brought NBA games to Argentina, Colombia, and Chile for the first time. Domestic soccer in Brazil, including Copa do Brasil and Série A, has also seen increased viewership, making Prime Video a key destination for Brazilian football fans.

In Mexico, Prime Video will become the new home for the Mexico National Team, broadcasting 38 home matches over four years starting in September 2026. This move directly challenges existing sports broadcasters and further solidifies Prime Video's position as a major player in the region's sports viewership.

Beyond Content: Talent and Infrastructure

The investment isn't solely focused on what appears on screen. Prime Video and Amazon MGM Studios are also committing to developing local creative talent and infrastructure. Programs in Brazil, like 'Brasil no Set,' focus on training emerging production companies and technical students. In Mexico, workshops partner with acting schools to connect talent with casting directors and agents. A new skills program with SAE Institute will build local capacity in physical production and post-production.

Tomás Tejero, regional lead for Latin America and Canada at Prime Video, stated, "We're not just producing programming in Latin America, we’re investing in talent and creative partnerships that will help shape the future of Latin American storytelling." This holistic approach aims to build a sustainable creative economy within the region.

This significant financial commitment from Prime Video underscores the growing importance of Latin America as a content creation and consumption market. It positions the streaming giant to compete more aggressively with local players and global rivals, aiming to capture a larger share of viewer attention and subscription revenue in a dynamic and rapidly expanding digital entertainment landscape.