About
January 6–9, 2026 Las Vegas, USLas Vegas Convention Center
annual
The consumer-electronics trade show at industrial scale. Most attendees report total cost outpaces ROI unless they are a hardware brand, retail buyer, or press.
Who goesHardware brands, retail buyers, press
Official siteEditorial review
The institutional consumer-tech trade show. Indispensable for hardware OEMs and retail buyers; founders without a hardware product report low ROI per dollar spent.
What works
- +Hardware OEM density is unmatched in the calendar
- +Retail buyer presence supports real B2B deal flow
- +Press density gives every product launch a window
What doesn't
- −Software founders consistently report low ROI for the cost
- −Show floor sprawl makes scheduled meetings hard to keep
- −Sponsor saturation absorbs most of the stage program
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