January 6–9, 2027 Las Vegas, USLas Vegas Convention Center (LVCC); overflow at The Venetian Expo and Resorts World
annual
The world's largest consumer technology trade show, drawing 148,000 industry professionals to Las Vegas each January for product launches, trend-setting announcements, and cross-industry deal-making.
CES is the world's largest consumer and enterprise technology trade show, drawing 148,000 industry professionals across hardware, software, retail, and media. Attendees should expect a sprawling multi-venue experience where product visibility and media coverage are the primary ROI drivers, not intimate networking. It is best suited to hardware brands, enterprise sales teams, and journalists; pure-software founders rarely find their core buyers here.
What works
+148,000+ attendees across multiple convention spaces give cross-industry discovery that no vertical conference can match
+CES Foundry startup zones sit alongside Fortune 500 launch stages, creating rare peer-and-buyer access in a single visit
+Press density is uniquely high; product announcements at CES reliably generate global tech-media coverage for both large brands and startups
+Climate-controlled concourse connecting convention halls and Tech Express shuttles reduce the logistical friction of a sprawling multi-venue event
What doesn't
−Attendee reports consistently note that 3,500+ exhibitors make planned conversations nearly impossible; most ROI comes from unplanned encounters
−First-time attendees report losing significant time to badge pickup queues and venue navigation before any useful meetings occur
−Stage programming focuses on product launches rather than peer networking; founder-to-founder conversations are rare on the main exhibit floor
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