Amazon will run Black Friday Week and Cyber Monday with millions of deals November 19 through November 30.
Amazon News says the 12-day run centers on Today's Big Deals, with themed drops and savings of up to 60% off. For the first time, Amazon says those drops hit twice on Black Friday and Cyber Monday, at midnight and 8 a.m. PST, with brands including Theragun, Balsam Hill, Frye & Co. and HydroJug.
The clock already started. Amazon Haul runs its Haul-iday event November 9 through November 14, with $1 flash deals all week and $0.11 deals November 10 and November 11, according to Amazon.
Amazon Autos follows November 12 through November 30, with eligible Prime members getting a $1,500 Amazon.com gift card on a new car buy or lease, Amazon says. Grocery fills the gap before November 19, with frozen turkeys from $0.79 per pound November 1 through November 26 and fresh turkeys at $0.99 per pound November 14 through November 26, plus charcuterie up to 40% off November 2 through November 14 and pre-made sides up to 40% off November 15 through November 26, all per Amazon. Same-Day grocery delivery is available in more than 2,300 cities and towns, the company says.
Devices get up to 35% off, including Alexa Photo Frame, Alexa Tablet 8, 11 and 12 Pro, Echo Show 16, Echo Time, Fire TV Stick 4K and Ring Pan-Tilt Indoor Cam 2K, according to Amazon. Amazon lists up to 45% off Ember 55-inch Artline with Fire TV, Ember 55-inch Mini-LED with Fire TV and Kindle Colorsoft 2024, up to $600 off Sony and Hisense TVs, and up to 50% off headphones and speakers from Beats, JBL, Marshall and Sonos.
Alexa for Shopping is the deal layer. Amazon says it tracks prices, shows up to 365 days of price history, manages lists and registries by voice, and can auto-buy when a target price hits. It now handles more than 100 shopping and account actions, from Subscribe and Save changes to refund tracking, the company says. That pitch follows the new AI agents that shop, plan and gossip, where checkout by agent moved from demo to product question.
Prime Video programs live sports around it with no Prime membership required, Amazon says. The slate includes Duke versus UConn at 4 p.m. PST November 25, then a Black Friday lineup starting at 6 a.m. PST with the Farmers Insurance Skins Game, Steelers versus Broncos, and an NBA on Prime doubleheader of Heat versus Knicks and Lakers versus Spurs. Viewers can use Shop the Game from the remote or the Amazon Shopping app, per Amazon.
Lifehacker puts Amazon with Walmart, Target, Best Buy and Home Depot as the large retailers most likely to carry the deepest discounts, a reminder that Amazon does not set prices alone. The next scheduled fact is the main sale start at 12:01 a.m. PST November 19.
