Stop hunting for RSS feeds.
Start monitoring companies.
Entity-resolved alerts across 8 signal types. Paste a URL, pick the signals you care about, get email or Slack notifications. Cancel and the polls stop within an hour.
StartupHub Monitor vs. the alternatives
Why teams move off Google Alerts, Owler, and Distill.
| Feature | StartupHub Monitor | Google Alerts | Owler | Distill |
|---|---|---|---|---|
| Entity-resolved tracking | Picks the right Apple (company, not fruit) | Keyword strings — noisy | Limited to indexed set | Limited to indexed set |
| Bring-your-own URL | Any domain, even stealth startups | Pre-curated list only | Pre-curated list only | |
| Signal types tracked | 8 — funding, jobs, tech, news, headcount, pricing, status, domain | 1 — keyword mentions | 3 — news, funding, exec moves | 4 — news, funding, jobs, leadership |
| LinkedIn headcount delta | Profile-enrichment pipeline | |||
| Tech stack diff | CDN, hosting, payments, observability, compliance | |||
| AI dedup across outlets | Collapses 5 reprints into 1 alert | High duplicate ratio | ||
| Slack + Teams integrations | Per-channel routing | Email only | Salesforce only | |
| Underlying directory + graph | 14k AI companies + investor + founder graph | Company-only, no graph | Alerts only — no directory | |
| Honest cadence + last-checked timestamp | You see exactly when we last polled | Opaque | Opaque | Opaque |
Partial · Limited or scoped support
Why teams move
Three things existing alert tools can't do.
Built on a live directory, not a feed reader
Every alert links straight to the full company profile — founders, funding history, tech stack, similar companies, investor graph. You don't bounce out to Google to verify what just happened.
Bring-your-own URL
Stealth startups your team is tracking aren't in Owler or Distill. Paste the domain, we promote it into the directory automatically and start polling within minutes. The data your team pays for becomes our coverage focus.
Eight signal types, not three
Funding rounds + news mentions are table stakes. Job postings, tech-stack diffs, LinkedIn headcount, status incidents, pricing-page diffs, and new domain registrations are where the actual leading indicators live.
Eight signal types, monitored continuously
Each watch can subscribe to the signals that matter to you. Hide the rest.
Funding rounds + acquisitions
Press releases, RDAP domain registrations, news RSS, verified investor disclosures.
Job postings
Greenhouse, Lever, Workable, Ashby. Detect new req-types and headcount surges per function.
Tech stack changes
CDN, hosting, auth, payments, observability, compliance. Re-fingerprinted each cycle.
LinkedIn headcount
Profile-enrichment pipeline catches growth surges, layoffs, and exec moves.
News mentions
AI-deduplicated across thousands of sources. Five reprints collapse into one alert.
Status incidents
statuspage.io + instatus polled on a tight loop. Vendor risk + competitive uptime intel.
Pricing-page changes
Diff against last snapshot. New tier, dropped tier, price hike — all flagged with before/after.
Domain registrations
New subsidiary or product-line domains surfaced from our RDAP + NRD pipeline.
Three steps to set up alerts
No keyword strings, no manual feed configuration, no SEO spam filtering.
Paste any URL
Track public or stealth companies. If it has a website, we monitor it. Unknown domains auto-promote into our directory in seconds.
Pick signals + cadence
Funding, jobs, tech stack, news, headcount, status, pricing. Choose what you care about and how often we should look.
Get alerts your way
Email digest, Slack channel, or Teams. We bundle every change into one clean message per company so your inbox stays survivable.
Push alerts where your team works
Email digests for individual researchers, Slack channels for fast-moving deal teams, Teams for enterprise security and corporate dev workflows.
- Email: daily digest or real-time. Bundled per company so your inbox stays clean.
- Slack: per-channel routing. Send a16z portfolio alerts to
#a16z-watch, competitor alerts to#compete. - Teams: native webhook integration with adaptive cards.
- Dashboard + API: central feed of all activity, exportable to CSV or programmatic via /api.
Mercor raised $300M Series C at $10B valuation. Led by Felicis with participation from Benchmark, General Catalyst. Open profile →
Cursor posted 6 senior eng req-ids across infra, ML, frontend. Hiring surge signal. View postings →
Pay for the cron we run on your behalf
Every watch is a tiny scheduled job that fetches the company on your cadence. Cancel and the polls stop within an hour.
Free
One watched company, weekly polls. Test the alerts surface before you commit.
- 1 company watched
- Weekly polls
- News + funding signals
- Email digest
Pro Mini
Entry-level upgrade. Five watches + the full creator toolkit (Market Map, Visual TL;DR, YouTube → Article).
- 5 companies watched
- Weekly polls
- News + funding
- Email digest
- + Full creator toolkit
Pro Lite
Cover your competitive set. Daily polls, jobs + tech stack signals, full directory access.
- 50 companies watched
- Daily polls
- + Jobs, tech stack
- Email daily summary
- + Stealth-startup visibility
Pro
Intelligence floor for a real research function. 12h cadence, full signal set, Slack + Teams.
- 100 companies watched
- 12-hour polls
- + Pricing diff, status, news dedup
- Slack + Teams
- + 3 Boosts + 1 Superboost / mo
Pro Plus
For VCs, corp dev, and security teams. 4h cadence, LinkedIn headcount, LP-ready PDF digest, API access.
- 100 companies watched
- 4-hour polls
- + LinkedIn headcount delta
- Weekly LP-ready PDF
- API access + 5 seats
Frequently asked
Can I track companies that are not in your directory?
Yes. Paste any domain, even a stealth startup. We auto-promote it into our directory at submission and start tracking it on your chosen cadence within minutes.
What does "12-hour cadence" actually mean?
We re-poll every 12 hours. Not a 12-hour SLA on detecting change. If a company raises a round at noon and your last poll was 11am, you will see the alert in your next 11pm poll. Pro Plus offers a 4-hour cadence and best-effort sub-hour polling for funding-round signals specifically.
How is this different from Distill, Owler, Contify, or Feedly?
We have the same alerts product but built on top of an active directory of 14,000+ AI companies with the underlying investor + founder + product graph. So in addition to "company X raised", you get "the investor leading the round is on the board of these other companies you watch." The alerts service is the entry point; the directory and graph are the moat.
What happens if I cancel?
Your watches stay in the database but the cron polls stop within an hour. You can re-subscribe later and pick up where you left off. We do not sell or share the list of companies you tracked.
Do you offer a free trial?
Yes — 14 days on Pro Lite and Pro, no credit card required to start the Free tier (1 company, weekly).
Can our team share a watchlist?
Pro + Pro Plus plans support shared workspaces. Add teammates, assign watches by category, route alerts to per-channel Slack destinations.
Start tracking companies today
Free tier covers 1 company with weekly polls — no credit card. Upgrade when you outgrow it.