Artificial Intelligence

Build a factory, not just a draft

Zack Proser says the danger is not AI slop but untold stories, and shows a Slack factory that gets drafts 85 to 90 percent ready.

Daniel Singer

By Daniel Singer, Editor, StartupHub.ai

2 min read

Zack Proser speaking at AI Engineer about building writing factories
Proser demoed Blog Bot at AI EngineerCredit: AI Engineer

Is AI writing just slop you should block, and AI Engineer captures Zack Proser saying no as he demoed Blog Bot on Cloudflare to draft WorkOS posts via Slack with a human required to publish and no attacker in the model?

Build a factory, not just a draft - AI Engineer
Build a factory, not just a draft, AI Engineer

Asymmetric advantage is a pattern where a simple Slack prompt hides a distributed system at WorkOS, which provides authentication and identity infrastructure for software companies, that pulls Granola transcripts, images and prior Slack context and returns a draft that Proser said lands 85 to 90 percent ready before a human edits and signs it.

Does that speed trade away quality, and Proser said he wrestled with that until WorkOS founder Michael Grinich showed him a cymbal factory where machines build fast but a veteran musician still plays every piece and decides it is beautiful before it ships?

He framed his own process as blacksmithing where he remains the spark who picks the story, the bellows who steers fourteen iterations over two and a half hours instead of hand-writing every line, and the quench who still must read, correct and sign before publishing, which means the system cannot one-shot to prod.

He then built the same pattern at home in four hours with an Opus model to turn that day's photos into a narrated bedtime story for his two toddlers, and Proser said the average repeat request is three times and the feedback is simply again, again, again.

The daily brief

Get the free daily brief with the day's AI news, new AI startups and funding rounds every morning.

Join 64,000 other subscribers.

For teams sitting on expertise they never publish and for any workflow where you already know what good looks like, Proser's test is to codify that taste into a small factory and hand it to the people who say they are not writers, then watch whether they ship.

Mentioned in this story

Markets

CloudflareNYSE:NET

Sources

Get the free daily brief every morning

Every morning the day's AI news, new AI startups and new funding rounds. Free and takes a few minutes to read, unsubscribe at any time.

Join 64,000 other subscribers.

TopicsWorkOSZack ProserMichael GrinichCloudflareGranolaBlog Bot

Daniel Singer

Written by

Daniel Singer

Editor, StartupHub.ai

Daniel Singer is the editor of StartupHub.ai, a technology expert and thought leader on AI and its applications across sectors, from fintech and healthcare to developer tooling and consumer software. He writes and tests the tools covered here thoroughly and regularly, and built StartupHub.ai to give founders, operators and buyers a clearer read on what they are actually being sold.

Test your Agent Readiness now

Paste your website. How well ChatGPT, Claude and the other agents can read and use a site, in about a minute, free.

Watch

The videos behind the news, one flip at a time

The feed mixes the videos from our articles with startup demos and you flip through them like TV channels for free with no signup.