Ansā (formerly known as Griin), an emerging pioneer in the CoffeeTech landscape, secured $9 million in Series A funding led by JIBE Ventures, with participation from Closed Loop Ventures, New Climate Ventures, Millennium Food-tech, and Sweetwood Capital.
Revolutionizing the $300 million coffee industry, ansā aims to redefine the coffee experience by promoting sustainability and the joy of savoring freshly roasted coffee. Their ground-breaking product, a compact and fully autonomous micro-roaster, serves as a green replacement for the traditional, bulky, and environmentally unfriendly industrial roasters.
The company's approach has potential to disrupt the coffee industry by introducing real-time roasting of raw green coffee beans through a user-friendly roasting app. Subscribers to the service receive specialty-grade, 100% arabica beans delivered in bulk recyclable boxes, providing an eco-friendly way to enjoy freshly roasted coffee and support coffee farmers.
With a commitment to sustainability, ansā is radically reducing the carbon footprint of coffee production by minimizing transport distances, eliminating reliance on single-use packaging, and sourcing beans directly from farmers.
The capital infusion will be allocated to expand the distribution of the micro-roaster across the United States and beyond. According to the startup, the product is market-ready and they have secured commercial contracts with leading distributors, anticipating launch in key cities such as Los Angeles, New York, Atlanta, Seattle, among others.
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The e23 micro-roaster, ansā's flagship product, challenges the traditional methods of coffee roasting. It employs a patent-pending technique, powered by Computer Vision and AI, that heats coffee beans from core to shell, without producing noise, excess heat, or waste. The appliance boasts an array of sensors and artificial intelligence algorithms ensuring a consistent roast for the perfect brew.
The 16-person startup was founded by Matan Scharf, Jonathan Scharf and Yuval Weisglass in 2019. The funding round brings the startup's total funding to $15 million (StartupHub.ai data).
