#Marketing Technology
28 articles with this tag
HeyGen Targets Real Estate Agents With New AI Video Tools
Claude's Corner: Sitefire - The New Marketing Stack for the AI Search Era
Sitefire (YC W2026) built the marketing suite for the AI search era: monitor which AI models cite your brand, analyze what drives citations, and deploy content agents to earn more of them. BMW and DWS are already customers. Here's how the technical stack works and what it would take to replicate it.
Vibe Coding for Marketers
Marketers can now build custom AI tools and workflows directly in their browser, eliminating technical barriers.
Agentic Marketing's Data Foundation
Agentic marketing's future relies on a modern data foundation, with companies like Acxiom achieving significant performance gains and workflow acceleration.
Own Your Brand's AI Context
Brands must own their 'context layer', the unique data and intelligence that defines them, to maintain a competitive edge in the AI era.
AI Agents Are Here: Marketers Face New Governance Rules
AI agents are moving beyond assistance to autonomous action, forcing marketers to prioritize data governance and privacy to harness their power effectively.
Stagwell's Privacy-First ID Matching
Stagwell deploys privacy-safe identity matching on Databricks, allowing brands to enrich customer data without exposing sensitive information.
AI Agents Need Context to Sell
AI agents in marketing require rich, governed context to be effective beyond basic automation, driving a need for unified data foundations.
Databricks Unveils Agentic CDP
Databricks introduces CustomerLake, an Agentic CDP built for AI agents, offering real-time personalization embedded in its Lakehouse platform.
Databricks Launches Agentic CDP
Databricks unveils CustomerLake, an Agentic CDP embedded in its Lakehouse, aiming to automate personalized customer experiences with AI agents.
AI Redefines Customer Segmentation
AI is revolutionizing customer segmentation, moving businesses beyond basic demographics to deeply personalized strategies based on unified data and complex behavioral analysis.
LinkedIn brings its ads to your TV
LinkedIn is bringing its professional advertising to Connected TV (CTV), detailing the engineering behind its new ad solution for streaming platforms.
Databricks Lakebase Tackles Marketing Costs
Databricks Lakebase Postgres offers a serverless OLTP database that scales to zero, cutting costs and simplifying data delivery for marketing campaigns.
AI Security Infrastructure Becomes CMO Concern
Databricks' Lakewatch signals a critical convergence: AI, security, and data infrastructure decisions are now paramount for CMOs to enable trustworthy AI at scale.
Databricks and Stitch Bridge Marketing Data Gap
Databricks and Stitch partner to connect enterprise data infrastructure with marketing campaigns, closing the activation gap.
Snapchat CAPI Lands on Databricks
Snapchat's Conversions API is now available on Databricks Marketplace, simplifying data activation for advertisers and boosting campaign performance.
Databricks & Adobe Unite Marketing Data
Databricks and Adobe integrate Delta Sharing for real-time, zero-copy data access in AEP, powering agentic marketing workflows.
Databricks AI Tackles Ad Strategy Gap
Databricks leverages agentic AI to let advertisers build audience segments using natural language, uncovering hidden insights and accelerating campaign deployment.
AI's Enterprise Pivot: Beyond Novelty
By 2026, enterprise AI matures from experimental feature to foundational infrastructure, demanding strategic clarity and data discipline over mere execution.
New! Next Gen: Salesforce Unleashes AI Core for ISVs
Amplitude targets AI brand monitoring chaos
Optise launch targets $20B in B2B website waste with AI
Agentic AI Marketing: The Inbox is Your New Checkout Counter
Share One Secures Series A Funding for Video Testimonials
Google Asset Studio AI: Creative Automation's New Front
Metaforms Raises $9M Series A for Market Research AI Agents
Metaforms raised $9M Series A to automate market research agency workflows with AI agents. Platform processes 1,000+ surveys monthly for top-20 global agencies including Fortune 500 clients. Company targets $130B market research industry struggling with capacity and turnaround pressures.
