Salesforce has announced a significant platform expansion, making its AI-native foundation, Agentforce 360, commercially available to ISV partners. This move, touted as the most substantial in nearly two decades, allows independent software vendors to embed advanced engagement features directly into their applications. The release includes the New! Next Gen Marketing Cloud, Salesforce Personalization, Salesforce Archive, and a revised licensing structure, fundamentally altering how ISVs can build and distribute intelligent solutions. According to the announcement, this empowers partners to bypass years of foundational engineering, instantly gaining a trusted, AI-native architecture.
The New! Next Gen Marketing Cloud for ISVs, now generally available in Growth and Advanced editions, represents a critical shift. It enables partners to bake sophisticated marketing and customer growth capabilities directly into their products, transforming them from niche tools into essential revenue engines. The Growth Edition provides a unified foundation for automated marketing flows, including lifecycle journeys and rapid pipeline acceleration, while the Advanced Edition introduces agent-powered AI, predictive intelligence, and real-time optimization. This democratizes access to cutting-edge marketing technology, allowing specialized ISVs to deliver highly differentiated, AI-driven customer engagement without extensive in-house development.
Complementing the marketing capabilities, Salesforce Personalization offers ISVs the tools to deliver individualized experiences across every channel. This includes adaptive web experiences that dynamically adjust content based on user intent and behavior, alongside real-time context engines that leverage AI for recommendations and offer decisioning. The emphasis on cross-channel consistency ensures a seamless customer journey, with analytics closing the loop to inform smarter decisions. For ISVs, this means the ability to offer hyper-personalized solutions, a crucial differentiator in today's competitive landscape where customer expectations for tailored interactions are at an all-time high.
Scaling Intelligence and Operations
Beyond customer engagement, Salesforce Archive for ISVs addresses a pervasive challenge: managing escalating data volumes and ensuring compliance. This capability allows ISVs to build solutions that are faster, cleaner, and legally secure by seamlessly archiving inactive data off the core platform. Features like Archive Policies and a compliance agent provide foundational automation for data migration and secure purging, while data monitoring tools help optimize performance and storage costs. This offering transforms data management from a burden into a strategic asset, enabling ISVs to offer robust, compliant, and scalable applications that meet enterprise demands.
Finally, a new licensing structure, Platform Login + Developer Credits for ISVs, significantly lowers the cost barrier for broad customer adoption. By shifting to a login-based model rather than full seats, Salesforce aims to foster greater commercial flexibility and encourage wider integration of Agentforce capabilities. This strategic pricing adjustment, combined with operational visibility into user activity, is designed to accelerate the growth of the ISV ecosystem. It signals Salesforce's intent to make its powerful AI-native platform accessible to a broader range of partners, fueling innovation and expanding the reach of its core technologies.
This comprehensive platform expansion marks a pivotal moment for the Salesforce ISV ecosystem and the broader software industry. By opening its AI-native foundation, Salesforce is not merely providing tools; it is enabling a new generation of intelligent, integrated applications that can proactively meet customer demands. The move empowers ISVs to compete more effectively, deliver deeper value, and drive significant innovation by leveraging a trusted, scalable AI architecture. This strategic play positions Salesforce as a foundational layer for the future of AI-native business solutions, setting a new benchmark for partner-built companies.
