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About
Showpad provides an AI-native Revenue Effectiveness & Enablement Platform that connects headquarters to the field to deliver revenue strategy and drive repeatable wins. Its core products include Sales Readiness, Content Management, Buyer Engagement, and Analytics & Insights. Showpad serves over 2,000 global companies, empowering marketing, field sellers, and enablement teams.
Key facts
At-a-glance profile data
- Website
- showpad.com
- Headquarters
- Ghent, Belgium
- Founded
- 2011
- Employees
- 427
- Total funding
- $161M (Series D)
- Business model
- B2B
Showpad pricing
| Plan | Price | Includes |
|---|---|---|
| Professional | Contact sales | Genie Assistant and Agents with Conversation Starters, Text Chat and Vision Intelligence, Content Management with Content Library, Pages and Collections and Advanced Experiences, Sales Readiness with Training Library and Courses |
| Advanced | Contact sales | Everything in Professional plus Genie Voice Chat, Deep Research and Podcast Creation, AI-Powered Content Governance, Roleplay AI, Knowledge Checks and Certifications and My Team Manager hub |
| Expert | Contact sales | Everything in Advanced plus Genie Agent Studio, Custom Agents and Agent Templates, Genie Agent Integrations with Salesforce and MCP Connectors and External Sources, Library AI Search, AI-Powered Asset FAQs, AI-Powered Page Builder and AI-Powered CRM Recommendations |
Licensed on a per-user basis. All tiers require Request a quote. Included in every plan: mobile, offline and browser access, Single Sign-On, enterprise-grade security, GDPR and SOC2 compliance, and standard integrations.
Plans as published by Showpad, checked September 2026. Current prices on showpad.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 25 Jun 2019 | Series D | $70M | Dawn Capital, Insight Partners |
| 1 Jan 2018 | Series C | $25M | Insight Partners |
| 1 May 2016 | Series C | $50M | Insight Partners |
| 1 Oct 2015 | Debt Financing | $4M | - |
| 1 Nov 2014 | Series B | $9M | Dawn Capital |
| 28 Mar 2013 | Series A | $2M | Hummingbird Ventures |
| 1 Jan 2013 | Seed | $1M | - |
Tech stack
Detected on showpad.com, last scanned 23 Aug 2026. Run your own scan
- Compliance
- GDPR
- Frontend
- Next.js, Tailwind CSS
- Support
- Zendesk
- CDN
- Cloudflare, Vercel
- Email provider
- Google Workspace
- Email marketing
- Mailgun, Adobe Marketo
- Status page
- Statuspage
- Affiliate program
- Self-hosted affiliate
Frequently asked
How much funding has Showpad raised?
Showpad has raised a total of $161M in funding. The most recent round on record is Series D.
How many employees does Showpad have?
Showpad has approximately 427 people on record.
Does Showpad have an affiliate program?
Yes, Showpad has an affiliate program. The program runs on Self-hosted affiliate. Register here: https://www.showpad.com/affiliates