Rilla
Rilla

Rilla

DR60Ahrefs DR: 60/100. Above median. Measured by Ahrefs. Median 44.Agent46Agent Readiness: 46/100. Above median. Measured by StartupHub.ai. Median 41.

AI-powered virtual ridealong and conversation intelligence platform for outside sales and service teams.

2021Active58New York, United States

About

Rilla is a software platform that records, transcribes, and analyzes in-person sales conversations to provide coaching insights for outside sales and service reps. When sales reps go out to meet customers face-to-face, they record conversations with the Rilla app, which uses AI to automatically transcribe, analyze, and provide feedback to help them improve. The platform serves industries including solar, roofing, HVAC, plumbing, and home services.

Key facts

At-a-glance profile data

Website
rilla.com
Headquarters
New York, United States
Founded
2021
Employees
58
Total funding
$75M (Series B)
Business model
B2B SaaS

Funding rounds

Funding rounds raised by Rilla
DateRoundAmountLead investors
22 Sept 2025Series B$69M-
21 Feb 2025Seed$4M-
1 Jun 2024Seed$3M-

Tech stack

Detected on rilla.com, last scanned 18 Oct 2026.

Frontend
Next.js
Auth
Auth0
Support
HubSpot
CDN
Vercel
Email provider
Google Workspace
Visitor tracking
reb2b
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Frequently asked

What does Rilla do?

Rilla reached $40M ARR growing 15% month-over-month and hit $14M revenue with a 58-person team in 2024.

How much funding has Rilla raised?

Rilla has raised a total of $75M in funding. The most recent round on record is Series B.

How many employees does Rilla have?

Rilla has approximately 58 people on record.

Public companies they compete with
2
MSFT
Microsoft

Dynamics 365 Sales

Microsoft Dynamics 365 Sales offers CRM capabilities that automate sales and customer service, which overlaps with Rilla's goal of improving sales performance and customer interactions, though Rilla focuses specifically on in-person convers

CRM
Salesforce

Sales Cloud

Salesforce Sales Cloud provides lead management and customization features for sales teams, competing with Rilla's aim to enhance sales processes and coaching, particularly for teams that need conversation intelligence integrated with their

Customers
4
TH
The Home Depot
Confirmed

Enterprise home improvement retail

The Home Depot is a large home improvement retailer that has already partnered with Rilla to use its AI-powered coaching tools for their service and sales professionals, indicating a need for scalable coaching and performance enhancement in

MM
Molly Maid
Confirmed

Home services

Molly Maid, a home services company, is an existing Rilla customer and has seen increased sales by using Rilla's platform to coach their teams.

ME
Mr. Electric
Confirmed

Home services

Mr. Electric, a home services provider, is an existing Rilla customer that has raised close rates with Rilla's coaching platform.

P
Pella
Confirmed

Home improvement

Pella, a company in the home improvement sector, has seen a five-point increase in their close ratio after using Rilla, demonstrating the platform's value for businesses with in-person sales.

Confirmed customer relationships for Rilla. Speculative buyer-fit guesses are not shown.