Technology

Brave Rewards Expands BAT Utility

Brave's Rewards Partner Program expands BAT utility with new integrations in gaming, shopping, and digital identity via partners like Anichess and SP3ND.

Daniel Singer

By Daniel Singer, Editor, StartupHub.ai

2 min read

Brave browser logo with BAT token symbol and partner logos.
Brave expands BAT utility through new partnerships in gaming, shopping, and beyond.Credit: Brave
Visual TL;DR
Brave UsersContext
over 117 million monthly users reached
From the article 9+ mentionsThis initiative connects brands with Brave's 117 million-plus monthly users through privacy-preserving advertising, while offering users perks and discounts.
Brave Rewards Partner ProgramCore
From the article 4 mentionsThe Brave Rewards Partner Program, launched in March 2025, is significantly expanding the utility of its Basic Attention Token (BAT).
New IntegrationsDriver
gaming, shopping, digital identity sectors
From the articleStreamiverse, a creator platform, enables direct BAT tipping to livestreamers via Brave Wallet integration.
Anichess PartnershipEffect
From the articleAnichess, a strategy game from Animoca Brands and Chess.com, will feature Brave-sponsored seasons with exclusive cosmetic skins and a custom Brave spell.
CryptoEQ DiscountEffect
From the article 2 mentionsCryptoEQ, a crypto research platform, is offering Brave Rewards users a 15% discount on premium memberships and reserving token-gated newsletter subscriptions for BAT holders.
ENS IntegrationEffect
From the article 2 mentionsEthereum Name Service (ENS) now allows users to discover and register .eth identities directly through the Brave Rewards Offer Wall.
SP3ND Payment OptionEffect
From the articleSP3ND, a stablecoin shopping platform, is adding BAT as a payment option for major retailers like Amazon and eBay.
Expanded BAT UtilityOutcome
more ways to spend BAT, increased user perks
From the articleThe Brave Rewards Partner Program, launched in March 2025, is significantly expanding the utility of its Basic Attention Token (BAT).

The Brave Rewards Partner Program, launched in March 2025, is significantly expanding the utility of its Basic Attention Token (BAT). This initiative connects brands with Brave's 117 million-plus monthly users through privacy-preserving advertising, while offering users perks and discounts.

New partners are integrating BAT across diverse sectors. Anichess, a strategy game from Animoca Brands and Chess.com, will feature Brave-sponsored seasons with exclusive cosmetic skins and a custom Brave spell. CryptoEQ, a crypto research platform, is offering Brave Rewards users a 15% discount on premium memberships and reserving token-gated newsletter subscriptions for BAT holders. Ethereum Name Service (ENS) now allows users to discover and register .eth identities directly through the Brave Rewards Offer Wall. PizzaDAO's Global Pizza Party saw Brave and BAT branding across 109 events globally. SP3ND, a stablecoin shopping platform, is adding BAT as a payment option for major retailers like Amazon and eBay. Streamiverse, a creator platform, enables direct BAT tipping to livestreamers via Brave Wallet integration.

New Integrations Drive BAT Spending

Existing collaborations are also seeing substantial growth. The Brave Games experience, a reality-style vault heist, attracted over 51,000 participants and is now developing a V2 with AI-focused challenges. GuanoCoin's BAT Cave has seen over 1,160 community members lock more than 486,000 BAT. Orange Cap Games offered a 20% gem bonus for purchases made with BAT in their 'Vibes' trading card game. Unstoppable Domains' .brave top-level domain has seen over 20,600 registrations, with plans to pursue ICANN accreditation.

The Brave Browser ecosystem continues to evolve, with advancements like Brave Wallet adding NEAR Intents and ongoing efforts such as Brave Fights Google's Android Registry. These developments complement the broader user growth, as seen when Brave Hits 100M Users, Unveils Privacy-First Agentic AI.

Further partner offers are continually added to the Rewards Offer Wall.

Mentioned in this story

Markets

GoogleNASDAQ:GOOGL
AmazonNASDAQ:AMZN

Sources

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TopicsBrave BrowserBATWeb3CryptocurrencyGamingDigital IdentityPartnershipsAnimoca Brands

Daniel Singer

Written by

Daniel Singer

Editor, StartupHub.ai

Daniel Singer is the editor of StartupHub.ai, a technology expert and thought leader on AI and its applications across sectors, from fintech and healthcare to developer tooling and consumer software. He writes and tests the tools covered here thoroughly and regularly, and built StartupHub.ai to give founders, operators and buyers a clearer read on what they are actually being sold.

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