Amazon UK adds fresh groceries to same-day delivery

Amazon is expanding its same-day delivery service in the UK to include fresh groceries, initially rolling out to select areas in London. This move allows customers to combine perishable items like fruits, vegetables, meat, and dairy with their usual Amazon purchases in a single order.

The integration means customers can order items ranging from electronics and fashion to milk and eggs, all delivered within hours. This significant expansion of Amazon's grocery offering in the UK follows rapid growth in its Everyday Essentials category, which now accounts for one in three items ordered on Amazon.co.uk.

Fresh food alongside everything else

Customers can now find and purchase fresh grocery items directly on Amazon.co.uk and the Amazon app. These items appear alongside millions of other products, integrated into regular search results and dedicated grocery sections. This approach aims to mirror existing shopping habits, offering convenience for everyday essentials and fresh ingredients in one place.

All perishable items are handled in temperature-controlled environments, with quality checks throughout the process. Deliveries utilize insulated, recyclable packaging designed to maintain freshness, similar to existing Amazon Fresh deliveries. The company also offers a freshness guarantee on perishable items.

Saving money with Prime

For Amazon Prime members, same-day delivery on eligible grocery orders over £20 remains free, with no additional delivery fees for fresh items. Non-Prime members can use the service for a £5.99 delivery fee per order.

This initiative is part of Amazon’s ongoing investment in its UK grocery operations, which includes partnerships with other retailers and expansion of its own grocery services. The company sees this as a crucial step in making online grocery shopping easier and faster for consumers.