Taboola

Taboola
Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users.
About
Technology stack
detected 2026-07-08“I've been running paid traffic from Meta and Taboola to RSOC feeds , but I'm finding it difficult to make the campaigns consistently profitable. Even after testing different creatives, audiences, and landing pages, margins are either very l…”
View on Reddit“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not…”
View on Reddit“Why do so many premium publishers continue to use Taboola or Outbrain ad units at the bottom of their pages? The content often comes across as low-quality or clickbait, which feels out of place on otherwise reputable sites. Even if these un…”
View on Reddit“Who the hell clicks on Outbrain and Taboola ads at the bottom of articles?. I swear to God that these ads are so bad it's like they are mocking themselves. "Sick of the blue pill, here is an easy solution for ED that 92% of men don't know a…”
View on Reddit“Often I'll see those advertorial style ads on news sites, selling some cheesy products. I believe its taboola, right? I often wonder if they're doing great and going hard.. I assume they're doing really well, right? Is it kind of the final…”
View on Reddit“The CEO of Taboola has come out criticising Zuckerburg for Facebook's lack of content review: https://www.linkedin.com/feed/update/urn:li:activity:6686608038280867840/ It would be a good suggestion, if he didn't work for a business like thi…”
View on RedditSome comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.
What does Taboola do?
Taboola is a global leader in content discovery and native advertising, serving personalized recommendations to users across thousands of premium publisher websites. The platform helps publishers monetize their content and drive engagement, while enabling marketers to reach target audiences with native ads that blend seamlessly into editorial feeds.
How much funding has Taboola raised?
Taboola has raised a total of $160M in funding. The most recent round on record is Series E.
Where is Taboola headquartered?
Taboola is headquartered in New York, United States.
When was Taboola founded?
Taboola was founded in 2007.
What industry does Taboola operate in?
Taboola operates in Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video.
How many employees does Taboola have?
Taboola has approximately 2029 people on record.
Does Taboola have an affiliate program?
Yes, Taboola has an affiliate program. The program runs on Self-hosted affiliate. Register here: https://www.taboola.com/affiliates
What is Taboola's revenue?
StartupHub estimates Taboola's annual revenue at $426.0M (range $236.3M to $2.3B, 63% confidence), based on comparable companies in the sector.
What is Taboola's valuation?
StartupHub estimates Taboola's effective valuation at $715.0M (range $400.0M to $960.0M, 10% confidence), based on comparable companies in the sector.
