Taboola
Taboola

Taboola

Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users.

We may earn a commission from links on this Taboola profile. That does not change the facts we publish.

About

Taboola is a global leader in content discovery and native advertising, serving personalized recommendations to users across thousands of premium publisher websites. The platform helps publishers monetize their content and drive engagement, while enabling marketers to reach target audiences with native ads that blend seamlessly into editorial feeds. Teams look it up for Marketing, Content, Content Generation.

Frequently asked

What does Taboola do?

Taboola is a Marketing company that offers Software. Teams look it up for Content, Content Generation, Content Discovery Platform. It is based in New York, United States and was founded in 2007. Public records show about 2,029 people and $160M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Taboola raised?

Taboola has raised a total of $160M in funding. The most recent round on record is Series E.

Where is Taboola headquartered?

Taboola is headquartered in New York, United States.

When was Taboola founded?

Taboola was founded in 2007.

What industry does Taboola operate in?

Taboola operates in Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding.

How many employees does Taboola have?

Taboola has approximately 2,029 people on record.

Scores
Measured, not editorial
Ahrefs DR
87/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
52/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Comments
(5)
1 positive1 mixed4 negative
Reddit
r/SearchArbitrageu/Realistic-Amount-726Jun 19, 2026Negative

I've been running paid traffic from Meta and Taboola to RSOC feeds , but I'm finding it difficult to make the campaigns consistently profitable. Even after testing different creatives, audiences, and landing pages, margins are either very l…

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Reddit
r/programmaticu/Crazy_Cat_Dude2Apr 11, 2025Negative

Why do so many premium publishers continue to use Taboola or Outbrain ad units at the bottom of their pages? The content often comes across as low-quality or clickbait, which feels out of place on otherwise reputable sites. Even if these un…

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Reddit
r/rantu/waytooindecisive7Oct 1, 2023Negative

Who the hell clicks on Outbrain and Taboola ads at the bottom of articles?. I swear to God that these ads are so bad it's like they are mocking themselves. "Sick of the blue pill, here is an easy solution for ED that 92% of men don't know a…

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Reddit
r/PPCu/ScubaManSergioDec 19, 2020Mixed

Often I'll see those advertorial style ads on news sites, selling some cheesy products. I believe its taboola, right? I often wonder if they're doing great and going hard.. I assume they're doing really well, right? Is it kind of the final…

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Reddit
r/adopsu/Publish_LiceJul 8, 2020Negative

The CEO of Taboola has come out criticising Zuckerburg for Facebook's lack of content review: https://www.linkedin.com/feed/update/urn:li:activity:6686608038280867840/ It would be a good suggestion, if he didn't work for a business like thi…

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