TaboolaTaboola
Taboola

Taboola

Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users.

2007Active2052

About

Taboola is a content discovery platform serving 300 billion recommendations to over 550 million unique visitors each month on publisher sites including NBC, USA Today, The Weather Channel, The Atlantic, and Fox Sports. Publishers, marketers, and agencies leverage Taboola to retain users, monetize traffic, and distribute content to drive high-quality audiences. Taboola recommends editorial and sponsored content across many of the worlds most highly trafficked sites, helps publishers monetize their content and drive higher engagement, and enables brands to surface their content to the right audience at-scale. Above all, Taboola helps people discover valuable content that they never knew existed.

Technology stack

detected 2026-06-18
Est. monthly stack spend~$1,500/mo
EmailGoogle Workspace
Stack
BootstrapWordPress
Analytics
Google Tag Manager
SEO
Yoast SEO
Affiliate
Self-hosted affiliate
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Frequently asked

What does Taboola do?

Taboola is a content discovery platform serving 300 billion recommendations to over 550 million unique visitors each month on publisher sites including NBC, USA Today, The Weather Channel, The Atlantic, and Fox Sports. Publishers, marketers, and agencies leverage Taboola to retain users, monetize traffic, and distribute content to drive high-quality audiences. Taboola recommends editorial and sponsored content across many of the worlds most highly trafficked sites, helps publishers monetize thei…

How much funding has Taboola raised?

Taboola has raised a total of $160M in funding. The most recent round on record is Series E.

When was Taboola founded?

Taboola was founded in 2007.

What industry does Taboola operate in?

Taboola operates in Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video.

How many employees does Taboola have?

Taboola has approximately 2052 people on record.