Taboola
Agent52Agent Readiness: 52/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust99Data Trust: 99/100. Top 25%. Measured by StartupHub.ai. Median 61.Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users.
We may earn a commission from links on this Taboola profile. That does not change the facts we publish.
About
Taboola is a global leader in content discovery and native advertising, serving personalized recommendations to users across thousands of premium publisher websites. The platform helps publishers monetize their content and drive engagement, while enabling marketers to reach target audiences with native ads that blend seamlessly into editorial feeds.
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Key facts
- Website
- taboola.com
- Headquarters
- New York, United States
- Founded
- 2007
- Employees
- 2,029
- Total funding
- $160M (Series E)
- Business model
- B2B
Funding rounds
Tech stack
Detected on taboola.com, last scanned 17 Oct 2026. Run your own scan
- Frontend
- Bootstrap
- SEO
- Yoast SEO
- CMS / Builders
- WordPress
- Email provider
- Google Workspace
- Email marketing
- Mailgun
- Affiliate program
- Self-hosted affiliate
Taboola scores 88. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
5 reviews from Reddit gathered in one place
I've been running paid traffic from Meta and Taboola to RSOC feeds , but I'm finding it difficult to make the campaigns consistently profitable. Even after testing different creatives, audiences, and landing pages, margins are either very l…
Why do so many premium publishers continue to use Taboola or Outbrain ad units at the bottom of their pages? The content often comes across as low-quality or clickbait, which feels out of place on otherwise reputable sites. Even if these un…
Who the hell clicks on Outbrain and Taboola ads at the bottom of articles?. I swear to God that these ads are so bad it's like they are mocking themselves. "Sick of the blue pill, here is an easy solution for ED that 92% of men don't know a…
Often I'll see those advertorial style ads on news sites, selling some cheesy products. I believe its taboola, right? I often wonder if they're doing great and going hard.. I assume they're doing really well, right? Is it kind of the final…
The CEO of Taboola has come out criticising Zuckerburg for Facebook's lack of content review: https://www.linkedin.com/feed/update/urn:li:activity:6686608038280867840/ It would be a good suggestion, if he didn't work for a business like thi…
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
Is Taboola trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Taboola is 99 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Taboola raised?
Taboola has raised a total of $160M in funding. The most recent round on record is Series E.
How many employees does Taboola have?
Taboola has approximately 2,029 people on record.
Does Taboola have an affiliate program?
Yes, Taboola has an affiliate program. The program runs on Self-hosted affiliate. Register here: www.taboola.com/affiliates
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Taboola
