Amount$10M
SeriesSeries C
AnnouncedMay 31, 2012
Time since last round462 mo
SectorMarketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video
Sub-sectorMachine Learning, Natural Language Processing, Computer Vision, Deep Learning
Mixed
A mixed round — some signals are off the norm.
Round size vs peers
Far below the typical Series C round — well under the median.
Syndicate size
Single investor — limited external validation.
Insider conviction
1 existing investor re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series C rounds (999)
Round size distribution8th pct
smaller Series C roundslarger
vs. Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video (7)
Round size in sector71th pct
$2Mthis round: $10M$15M
