Appsflyer
Appsflyer

Appsflyer

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance.

About

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing accurate and actionable insights, AppsFlyer empowers marketers to make data-driven decisions and optimize their mobile campaigns. Teams look it up for Marketing, Mobile, Mobile Attribution.

Frequently asked

What does Appsflyer do?

Appsflyer is a Marketing company that offers Software. Teams look it up for Mobile, Mobile Attribution, Marketing Analytics. It is based in Tel Aviv, Israel and was founded in 2011. Public records show about 1,668 people and $293M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Appsflyer raised?

Appsflyer has raised a total of $293M in funding. The most recent round on record is Series E.

Where is Appsflyer headquartered?

Appsflyer is headquartered in Tel Aviv, Israel.

When was Appsflyer founded?

Appsflyer was founded in 2011.

What industry does Appsflyer operate in?

Appsflyer operates in Marketing, Mobile, Mobile Attribution, Marketing Analytics, AdTech.

How many employees does Appsflyer have?

Appsflyer has approximately 1,668 people on record.

Public companies they compete with
APP
AppLovin · Adjust

AppLovin's Adjust is a mobile measurement partner that directly competes with AppsFlyer in providing attribution, analytics, and fraud prevention solutions for mobile marketers.

GOOGL
Alphabet · Google Analytics

Google Analytics offers mobile app analytics and attribution features that overlap with AppsFlyer's core offerings, particularly for businesses already using Google's ecosystem.

ADBE
Adobe · Adobe Analytics

Adobe Analytics provides comprehensive analytics solutions, including mobile app analytics, that compete with AppsFlyer's data analytics and measurement capabilities.

Scores
Measured, not editorial
Ahrefs DR
90/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
44/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Site Speed
40/100

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

Comments
(5)
1 positive1 mixed4 negative
Reddit
r/datavisualizationu/k5survivesJun 13, 2026Negative

Nothing kills momentum faster than discovering that Meta and your attribution tool produce completely different results. We use Appsflyer and realized this after an iOS release. One dashboard showed the campaign was doing what it needed to…

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Reddit
r/marketingu/Mobile-Ninja-2652Mar 23, 2026Negative

AppsFlyer use hundreds of Reddit accounts to leave fake positive reviews of their service. As you know there are many companies on Reddit trying to cheat potential clients by posting fake positive reviews of their services. AppsFlyer are pr…

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Reddit
r/cybersecurityu/KyuKitsune_99Mar 10, 2026Negative

Going to be a sweet and short post but anybody who has telemetry or integrates with appsflyer sdk around Mar 9 22:45z may have been impacted by a malicious payload from websdk.appsflyer.com serving obusfacted javascript.

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Reddit
r/adopsu/eyenanieNov 11, 2025Negative

Anyone else having trouble with store validation bots in Appsflyer? I'm receiving a lot giving me headache because it's all over the place-- no trend or pattern

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Reddit
r/androiddevu/FirstNavOct 29, 2025Mixed

Does anyone have experience using appsflyer with their apps? Good or bad?. Considering using apps flyer to track conversion rate from a specific add to downloads and from downloads to paid user. Hesitant to sign up because they are super va…

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