Appsflyer
Agent44Agent Readiness: 44/100. Above median. Measured by StartupHub.ai. Median 41.Trust91Data Trust: 91/100. Top 25%. Measured by StartupHub.ai. Median 61.AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance.
About
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing accurate and actionable insights, AppsFlyer empowers marketers to make data-driven decisions and optimize their mobile campaigns.
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In Fintech
Public companies
AppLovin's Adjust is a mobile measurement partner that directly competes with AppsFlyer in providing attribution, analytics, and fraud prevention solutions for mobile marketers.
Competing product: Adjust
Google Analytics offers mobile app analytics and attribution features that overlap with AppsFlyer's core offerings, particularly for businesses already using Google's ecosystem.
Competing product: Google Analytics
Adobe Analytics provides comprehensive analytics solutions, including mobile app analytics, that compete with AppsFlyer's data analytics and measurement capabilities.
Competing product: Adobe Analytics
Key facts
- Website
- appsflyer.com
- Headquarters
- Tel Aviv, Israel
- Founded
- 2011
- Employees
- 1,668
- Total funding
- $293M (Series E)
- Business model
- B2B
Appsflyer pricing
Plans as published by Appsflyer. Current prices on appsflyer.com
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 24 Nov 2020 | Series E | Undisclosed | $2.0B | Salesforce Ventures |
| 21 Jan 2020 | Series D | $210M | $1.6B | General Atlantic |
| 17 Jan 2017 | Series C | $56M | Qumra Capital, Goldman Sachs Growth Equity, Digital Transformation Capital Partners (DTCP), Pitango Venture Capital | |
| 20 Jan 2015 | Series B | $20M | Fidelity Management and Research Company | |
| 5 Mar 2014 | Series A | $7M | Pitango Venture Capital |
Tech stack
Detected on appsflyer.com, last scanned 18 Oct 2026. Run your own scan
- Compliance
- ISO 27001
- Frontend
- jQuery, Bootstrap
- Analytics
- Google Tag Manager
- SEO
- Yoast SEO
- Support
- Zendesk
- CMS / Builders
- WordPress
- CDN
- Cloudflare
- Hosting
- AWS
- Email provider
- Google Workspace
- Email marketing
- Mailgun, Adobe Marketo
- Cookie consent
- OneTrust
- Status page
- Statuspage
Appsflyer scores 90. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
5 reviews from Reddit gathered in one place
Nothing kills momentum faster than discovering that Meta and your attribution tool produce completely different results. We use Appsflyer and realized this after an iOS release. One dashboard showed the campaign was doing what it needed to…
AppsFlyer use hundreds of Reddit accounts to leave fake positive reviews of their service. As you know there are many companies on Reddit trying to cheat potential clients by posting fake positive reviews of their services. AppsFlyer are pr…
Going to be a sweet and short post but anybody who has telemetry or integrates with appsflyer sdk around Mar 9 22:45z may have been impacted by a malicious payload from websdk.appsflyer.com serving obusfacted javascript.
Anyone else having trouble with store validation bots in Appsflyer? I'm receiving a lot giving me headache because it's all over the place-- no trend or pattern
Does anyone have experience using appsflyer with their apps? Good or bad?. Considering using apps flyer to track conversion rate from a specific add to downloads and from downloads to paid user. Hesitant to sign up because they are super va…
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
Is Appsflyer trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Appsflyer is 91 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Appsflyer raised?
Appsflyer has raised a total of $293M in funding. The most recent round on record is Series E.
How many employees does Appsflyer have?
Appsflyer has approximately 1,668 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Appsflyer
