Appsflyer

Appsflyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance.
About
Pricing
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Technology stack
detected 2026-07-13“Nothing kills momentum faster than discovering that Meta and your attribution tool produce completely different results. We use Appsflyer and realized this after an iOS release. One dashboard showed the campaign was doing what it needed to…”
View on Reddit“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”
View on Reddit“AppsFlyer use hundreds of Reddit accounts to leave fake positive reviews of their service. As you know there are many companies on Reddit trying to cheat potential clients by posting fake positive reviews of their services. AppsFlyer are pr…”
View on Reddit“Going to be a sweet and short post but anybody who has telemetry or integrates with appsflyer sdk around Mar 9 22:45z may have been impacted by a malicious payload from websdk.appsflyer.com serving obusfacted javascript.”
View on Reddit“Anyone else having trouble with store validation bots in Appsflyer? I'm receiving a lot giving me headache because it's all over the place-- no trend or pattern”
View on Reddit“Does anyone have experience using appsflyer with their apps? Good or bad?. Considering using apps flyer to track conversion rate from a specific add to downloads and from downloads to paid user. Hesitant to sign up because they are super va…”
View on RedditSome comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.
What does Appsflyer do?
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing accurate and actionable insights, AppsFlyer empowers marketers to make data-driven decisions and optimize their mobile campaigns.
How much funding has Appsflyer raised?
Appsflyer has raised a total of $293M in funding. The most recent round on record is Series E.
Where is Appsflyer headquartered?
Appsflyer is headquartered in Tel Aviv, Israel.
When was Appsflyer founded?
Appsflyer was founded in 2011.
What industry does Appsflyer operate in?
Appsflyer operates in Marketing, Mobile, Mobile Attribution, Marketing Analytics, AdTech, MarTech.
How many employees does Appsflyer have?
Appsflyer has approximately 1668 people on record.
What is Appsflyer's revenue?
StartupHub estimates Appsflyer's annual revenue at $263.8M (range $180.1M to $2.1B, 62% confidence), based on comparable companies in the sector.
What is Appsflyer's valuation?
StartupHub estimates Appsflyer's effective valuation at $1.0B (range $721.3M to $1.3B, 26% confidence), based on comparable companies in the sector.
