Appsflyer

AppsflyerAppsflyer
Appsflyer

Appsflyer

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance.

2011Active1668Tel Aviv, Israel
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About

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing accurate and actionable insights, AppsFlyer empowers marketers to make data-driven decisions and optimize their mobile campaigns.

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detected 2026-07-13
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Comments
(6)
1 positive1 mixed4 negative
Reddit
r/datavisualizationu/k5survivesJun 13, 2026Negative

Nothing kills momentum faster than discovering that Meta and your attribution tool produce completely different results. We use Appsflyer and realized this after an iOS release. One dashboard showed the campaign was doing what it needed to…

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Reddit
r/programmaticu/ZeetoayJun 1, 2026Positive💎

AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.

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Reddit
r/marketingu/Mobile-Ninja-2652Mar 23, 2026Negative

AppsFlyer use hundreds of Reddit accounts to leave fake positive reviews of their service. As you know there are many companies on Reddit trying to cheat potential clients by posting fake positive reviews of their services. AppsFlyer are pr…

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Reddit
r/cybersecurityu/KyuKitsune_99Mar 10, 2026Negative

Going to be a sweet and short post but anybody who has telemetry or integrates with appsflyer sdk around Mar 9 22:45z may have been impacted by a malicious payload from websdk.appsflyer.com serving obusfacted javascript.

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Reddit
r/adopsu/eyenanieNov 11, 2025Negative

Anyone else having trouble with store validation bots in Appsflyer? I'm receiving a lot giving me headache because it's all over the place-- no trend or pattern

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Reddit
r/androiddevu/FirstNavOct 29, 2025Mixed

Does anyone have experience using appsflyer with their apps? Good or bad?. Considering using apps flyer to track conversion rate from a specific add to downloads and from downloads to paid user. Hesitant to sign up because they are super va…

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Frequently asked

What does Appsflyer do?

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing accurate and actionable insights, AppsFlyer empowers marketers to make data-driven decisions and optimize their mobile campaigns.

How much funding has Appsflyer raised?

Appsflyer has raised a total of $293M in funding. The most recent round on record is Series E.

Where is Appsflyer headquartered?

Appsflyer is headquartered in Tel Aviv, Israel.

When was Appsflyer founded?

Appsflyer was founded in 2011.

What industry does Appsflyer operate in?

Appsflyer operates in Marketing, Mobile, Mobile Attribution, Marketing Analytics, AdTech, MarTech.

How many employees does Appsflyer have?

Appsflyer has approximately 1668 people on record.

What is Appsflyer's revenue?

StartupHub estimates Appsflyer's annual revenue at $263.8M (range $180.1M to $2.1B, 62% confidence), based on comparable companies in the sector.

What is Appsflyer's valuation?

StartupHub estimates Appsflyer's effective valuation at $1.0B (range $721.3M to $1.3B, 26% confidence), based on comparable companies in the sector.