Rilla is a software platform that records, transcribes, and analyzes in-person sales conversations to provide coaching insights for outside sales and service reps. When sales reps go out to meet customers face-to-face, they record conversations with the Rilla app, which uses AI to automatically transcribe, analyze, and provide feedback to help them improve. The platform serves industries including solar, roofing, HVAC, plumbing, and home services. Rilla reached $40M ARR growing 15% month-over-month and hit $14M revenue with a 58-person team in 2024.