Mixpanel
Agent58Agent Readiness: 58/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust91Data Trust: 91/100. Top 25%. Measured by StartupHub.ai. Median 61.Product analytics platform for understanding user behavior and driving data-driven product decisions.
About
Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications. It enables product, growth, and engineering teams to answer engagement and retention questions without writing queries, by focusing on event-based tracking. Its mission is to bring the power of event analytics to everyone.
Listed competitors
Heap is a product analytics platform that automatically captures user interactions to provide insights.
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products.
A product cloud company that helps businesses understand and improve how users interact with their software.
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Public companies
Mixpanel and Adobe Analytics both offer product analytics, but Mixpanel focuses on event-based user behavior for product teams, while Adobe Analytics is more geared towards multi-channel marketing data and web traffic analysis for larger ma
Competing product: Adobe Analytics
Mixpanel and Google Analytics both provide analytics tools to understand users, but Mixpanel excels at detailed user paths and repeat-event insights for product engagement, while Google Analytics is stronger for tracking acquisition-related
Competing product: Google Analytics
Mixpanel focuses on data analysis and segmentation for product teams, while Braze is an omnichannel customer engagement platform that emphasizes campaign management and cross-channel orchestration for personalized messaging.
Competing product: Braze
Key facts
- Website
- mixpanel.com
- Headquarters
- San Francisco, United States
- Founded
- 2009
- Employees
- 51
- Total funding
- $277M (Series C)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 15 Nov 2021 | Series C | $200M | $1.1B | Bain Capital Tech Opportunities |
| 18 Dec 2014 | Series B | $65M | $865M | Another VC |
| 10 May 2012 | Series A | $10M | Another VC | |
| 19 Aug 2009 | Seed | $500K | Max Levchin, Michael Birch | |
| Seed | $1M | Sequoia Capital |
Tech stack
Detected on mixpanel.com, last scanned 23 Sept 2026. Run your own scan
- Auth
- Okta
- CMS / Builders
- Framer
- Hosting
- Google Cloud
- Email provider
- Google Workspace
- Status page
- Statuspage
Mixpanel scores 90. Does yours?
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Frequently asked
Is Mixpanel trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Mixpanel is 91 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Mixpanel raised?
Mixpanel has raised a total of $277M in funding. The most recent round on record is Series C.
How many employees does Mixpanel have?
Mixpanel has approximately 51 people on record.
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Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Mixpanel
