Mixpanel
Product analytics platform for understanding user behavior and driving data-driven product decisions.
About
Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications. It enables product, growth, and engineering teams to answer engagement and retention questions without writing queries, by focusing on event-based tracking. Its mission is to bring the power of event analytics to everyone. Teams look it up for Analytics Platform, Product Analytics, Business Intelligence.
Frequently asked
What does Mixpanel do?
Mixpanel is an Analytics Platform company that offers Software. Teams look it up for Product Analytics, Business Intelligence, Data Analytics. It is based in San Francisco, United States and was founded in 2009. Public records show about 51 people and $277M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.
How much funding has Mixpanel raised?
Mixpanel has raised a total of $277M in funding. The most recent round on record is Series C.
Where is Mixpanel headquartered?
Mixpanel is headquartered in San Francisco, United States.
When was Mixpanel founded?
Mixpanel was founded in 2009.
What industry does Mixpanel operate in?
Mixpanel operates in Analytics Platform, Product Analytics, Business Intelligence, Data Analytics, SaaS.
How many employees does Mixpanel have?
Mixpanel has approximately 51 people on record.
Mixpanel and Adobe Analytics both offer product analytics, but Mixpanel focuses on event-based user behavior for product teams, while Adobe Analytics is more geared towards multi-channel marketing data and web traffic analysis for larger ma
Mixpanel and Google Analytics both provide analytics tools to understand users, but Mixpanel excels at detailed user paths and repeat-event insights for product engagement, while Google Analytics is stronger for tracking acquisition-related
Mixpanel focuses on data analysis and segmentation for product teams, while Braze is an omnichannel customer engagement platform that emphasizes campaign management and cross-channel orchestration for personalized messaging.
Workday, as a large enterprise SaaS provider, would benefit from Mixpanel's ability to provide deep insights into how users interact with their complex product features, helping them optimize engagement and retention for their business clie
Pinterest, a large social media platform, could leverage Mixpanel's behavioral analytics to understand user journeys, feature adoption, and content engagement to drive growth and improve user experience.
LG, a global electronics company, could use Mixpanel to analyze user interactions with their smart devices and applications, informing product development and enhancing user satisfaction.
Yelp, an online review platform, would find Mixpanel valuable for cutting product analysis cycle time and understanding user behavior within their platform to improve engagement and conversions.
Sweetgreen, a fast-casual restaurant chain with a strong digital presence, could utilize Mixpanel to analyze customer behavior within their mobile app and online ordering systems to optimize user experience and drive repeat business.
Rakuten Viber, a global messaging and calling app, would benefit from Mixpanel's detailed event-based analytics to understand user engagement with various features, identify drop-off points, and improve retention in a competitive communicat
Confirmed customer relationships for Mixpanel. Speculative buyer-fit guesses are not shown.
Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.
How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.