
Pendo
A product cloud company that helps businesses understand and improve how users interact with their software.
About
Pendo provides a product experience platform that combines product analytics, in-app guidance, and user feedback tools. It helps companies accelerate software product adoption, improve user engagement, and make data-driven decisions without heavy engineering reliance. Pendo serves a broad range of customers, from Fortune 500 enterprises to startups, educational institutions, and healthcare systems.
Similar companies
Digital adoption platform simplifying user experiences with guidance, automation, and analytics.
Shares Digital Adoption Platform, User Experience
Product analytics platform for understanding user behavior and driving data-driven product decisions.
Shares Product Analytics, Business Intelligence
Heap is a product analytics platform that automatically captures user interactions to provide insights.
Shares Business Intelligence, Product Analytics
Usetiful provides interactive product walkthroughs and onboarding guides for web applications.
Shares SaaS, Customer Engagement
Enterprise platform for building and deploying specialized AI agents and RAG applications.
Shares Enterprise Software
Predictive analytics platform to improve free-to-paying customer conversion for SaaS businesses.
Shares Business Intelligence
Key facts
- Website
- pendo.io
- Headquarters
- Raleigh, United States
- Founded
- 2013
- Employees
- 7
- Total funding
- $459M (Debt - General)
- Business model
- B2B
Pendo pricing
| Product | Plan | Price |
|---|---|---|
| Pendo | BaseProduct Analytics, In-app Guides | Contact sales |
| Pendo | CoreProduct Analytics, In-app Guides, Session Replay | Contact sales |
| Pendo | UltimateProduct Analytics, In-app Guides, Session Replay | Contact sales |
| Pendo Novus | NovusContinuous product monitoring, Proactive recommendations in Slack, AI-generated PRs to keep instrumentation current | Free |
| Pendo Predict | PredictChurn prediction models for RevOps, Sales, Marketing and CS, Predictive AI models built in days not months, Pendo data connected with CRM and BI tools | Contact sales |
| Pendo Agent Analytics | Agent AnalyticsAdoption and usage metrics to quantify AI agent impact, Tracking to connect AI usage to retention and task completion, Issue detection to automatically surface where agents fail | Not listed |
Pricing is custom and based on Monthly Active Users with custom MAU volume. Volume-based savings apply as MAUs increase.
Free during open beta, no credit card required. No MAU limit during beta.
Plans as published by Pendo, checked September 2026. Current prices on pendo.io
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 30 Sept 2025 | Debt - General | $100M | ||
| 27 Jul 2021 | Series F | $150M | $2.6B | B Capital Group |
| 17 Oct 2019 | Series E | $100M | $1.0B | Sapphire Ventures |
| 12 Sept 2018 | Series D | $50M | Sapphire Ventures | |
| 13 Jul 2017 | Series C | $25M | Meritech Capital Partners | |
| 12 Dec 2016 | Series B | $20M | ||
| 1 Nov 2015 | Series A | $13M | ||
| 4 Nov 2014 | Seed Round | $1M |
Tech stack
Detected on pendo.io, last scanned 21 Sept 2026. Run your own scan
- Compliance
- GDPR
- Frontend
- Next.js, Tailwind CSS
- Analytics
- Google Analytics 4
- Support
- Zendesk, Gradual
- CDN
- Vercel
- Email provider
- Google Workspace
- Email marketing
- Adobe Marketo
- Cookie consent
- OneTrust
- Status page
- Statuspage
Pendo scores 81. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
Frequently asked
Is Pendo trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Pendo is 91 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Pendo raised?
Pendo has raised a total of $459M in funding. The most recent round on record is Debt - General.
How many employees does Pendo have?
Pendo has approximately 7 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Pendo


