
FullStory
Digital experience intelligence platform that records and analyzes user interactions to optimize digital products.
About
FullStory offers a behavioral data and digital analytics platform that captures and analyzes user interactions to improve digital experiences. Its core products, including Fullstory Analytics, Workforce, and Anywhere, provide insights into customer behavior, employee experience, and data activation. The platform serves various industries and teams, including product, engineering, customer support, and marketing, to drive business results through data-driven decision-making.
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Key facts
- Website
- fullstory.com
- Headquarters
- Atlanta, United States
- Founded
- 2014
- Employees
- 570
- Total funding
- $135M (Series D)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 3 Aug 2021 | Series D | $103M | $1.8B | Permira IX GP Commitment EUR SCSp |
| 24 Apr 2019 | Series C | $32M | Stripes Group |
Tech stack
Detected on fullstory.com, last scanned 29 Oct 2026. Run your own scan
- Observability
- FullStory
- Support
- Zendesk
- CDN
- Netlify
- Email provider
- Google Workspace
- Email marketing
- Adobe Marketo
- Status page
- Statuspage
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Frequently asked
Is FullStory trustworthy and reputable?
StartupHub's Data Trust & Reputation score for FullStory is 89 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has FullStory raised?
FullStory has raised a total of $135M in funding. The most recent round on record is Series D.
How many employees does FullStory have?
FullStory has approximately 570 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for FullStory:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules


