Birdie
Birdie

Birdie

Measured by AhrefsDR54Ahrefs DR: 54/100. Above median. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent52Agent Readiness: 52/100. Top 25%. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed56Site Speed: 56/100. Below median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust93Data Trust: 93/100. Top 25%. Measured by StartupHub.ai. Median 61.

Smart homecare technology platform for agencies to streamline operations and improve care quality.

2017Active165London, United Kingdom

About

Birdie offers an all-in-one smart homecare technology platform designed to streamline operations for homecare businesses. Their integrated system includes care management, rostering, finance, and quality and compliance tools, aiming to make care delivery more efficient and person-centred. Birdie serves homecare agencies, supporting office staff, carers, and families with technology that enhances workforce experience and business insights.

Key facts

Website
birdie.care
Headquarters
London, United Kingdom
Founded
2017
Employees
165
Total funding
$52M (Series B)
Business model
B2B

Birdie pricing

Plans and prices published by Birdie
ProductPlanPrice
BirdieStarterDigital care assessments and plans, Templated drag-and-drop rostering, Invoicing and payrollNot listed
BirdieCoreEverything in Starter, Analytics, Digital body mapsNot listed
BirdieAdvancedEverything in Core, Secure carer messaging, Evidence taggingNot listed
BirdiePlusEverything in Advanced, Custom workflows, Premium supportNot listed
SmartPlansPay for useBilled monthly, No minimum commitment, 3 hours free£3.50 / recording hour
SmartPlansSubscriptionCommit monthly, Unused hours roll forwardFrom £2.75 / recording hour

Starting from £200 per month excl. VAT. Transparent pricing based on care hours. Support and training materials, live chat and Birdie Academy included.

Billed monthly. 3 hours free on pay for use.

Plans as published by Birdie, checked September 2026. Current prices on birdie.care

Funding rounds

Funding rounds raised by Birdie
DateRoundAmountPost-moneyLead investors
29 Jun 2022Series B$30M$158M
1 May 2021Series A$12M
1 Nov 2018Series A$8M
1 May 2017Seed$3M

Tech stack

Detected on birdie.care, last scanned 30 Oct 2026.

Analytics
Google Tag Manager
Support
Intercom
CMS / Builders
Webflow
CDN
Cloudflare
Email provider
Google Workspace
Video / media
Vimeo

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Frequently asked

Is Birdie trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Birdie is 93 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Birdie raised?

Birdie has raised a total of $52M in funding. The most recent round on record is Series B.

How many employees does Birdie have?

Birdie has approximately 165 people on record.

SEC filings, insider activity, nonprofit links and pay benchmarks for Birdie:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules