Clay
Agent61Agent Readiness: 61/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust83Data Trust: 83/100. Top 25%. Measured by StartupHub.ai. Median 61.Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue.
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About
Clay is a go-to-market platform that empowers teams to act on unique data. Its core product offers features like AI-powered research, data enrichment from over 150 providers, and workflow automation to build targeted ad audiences and personalize outreach. Clay serves GTM operations, marketing, sales, and companies of all stages, including startups and enterprises.
Listed competitors
Clay's comprehensive data integration and AI-powered insights aim to provide a more holistic GTM solution compared to Lusha's focus on contact data.
Clay focuses on AI-driven automation for personalized outreach and data enrichment, whereas ZoomInfo is primarily a B2B database and intelligence platform.
Clay's AI capabilities for deeper data enrichment and more sophisticated personalization offer a distinct advantage over Apollo.io's more traditional sales engagement features.
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Key facts
- Website
- clay.com
- Headquarters
- San Francisco, United States
- Founded
- 2021
- Employees
- 1,242
- Total funding
- $3.0B
- Business model
- B2B
Clay pricing
| Plan | Price |
|---|---|
| Starter | $149 |
| Explorer | $349 |
| Pro | $800 |
Plans as published by Clay. Current prices on clay.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 18 Jun 2025 | Undisclosed round | $3.0B | CapitalG |
| 1 Mar 2022 | Seed | $15M | Bessemer Venture Partners |
| 20 Oct 2021 | Seed | Undisclosed |
Tech stack
Detected on clay.com, last scanned 31 Oct 2026. Run your own scan
- Frontend
- Tailwind CSS
- Analytics
- Google Analytics 4, Google Tag Manager
- Support
- Intercom
- CMS / Builders
- Webflow
- CDN
- Cloudflare
- Hosting
- AWS
- Email provider
- Google Workspace
- Affiliate program
- Dub, Self-hosted affiliate
Clay scores 81. Does yours?
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Frequently asked
Is Clay trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Clay is 83 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Clay raised?
Clay has raised a total of $3.0B in funding.
How many employees does Clay have?
Clay has approximately 1,242 people on record.
Does Clay have an affiliate program?
Yes, Clay has an affiliate program. The program runs on Dub, Self-hosted affiliate. Register here: clay.com/affiliates
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Clay
