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Alternatives to Clay

Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. Here are the 5 closest alternatives, compared on pricing, features and what real users say.

Clay profileOpen source alternatives (8)More MarTech alternatives

The 5 closest alternatives to Clay

Ranked by how closely each one overlaps with Clay on category and features.

  1. 1Apollo.io logo

    Apollo.io

    Sales Data Providers

    Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals.

    • Pipeline Builder,
    • Living Data Network,
    • Multichannel Outreach
    Pricing:
    Contact for pricing
    Visit siteView profile
  2. 2Unify logo

    Unify

    Best for customization
    Agentic AI

    Unify provides a platform for businesses to hire and manage custom AI assistants, automating tasks and building workflows without complex API integrations.

    • AI Assistant Task Assignment,
    • Custom AI Workflow Builder,
    • Unlimited Interfaces
    Pricing:
    Contact for pricing
    Visitor rating:
    3/5(1)
    Visit siteView profile
  3. 3RB2B logo

    RB2B

    Best for integrations
    MarTech

    RB2B identifies anonymous website visitors, revealing companies and people to convert them into high-value leads.

    • Identify 70-80% of your website traffic,
    • Get your first leads in under 5 minutes,
    • Filter and Route Hot Leads
    Pricing:
    Contact for pricing
    Reddit:
    20% positive(5 mentions)how we count
    Visitor rating:
    5/5(1)
    Visit siteView profile
  4. 4GenPage logo

    GenPage

    MarTech

    AI-powered SaaS platform creating hyper-personalized sales pages for B2B outreach and ABM.

    • AI-powered Page Generation,
    • No-Code Visual Builder,
    • Scalable Personalization
    Pricing:
    Contact for pricing
    Visit siteView profile
  5. 5DemandZEN logo

    DemandZEN

    MarTech

    B2B technology lead generation and account-based appointment setting services.

    Pricing:
    Contact for pricing
    Visit siteView profile

Community sentiment is our own count of how positive, negative or neutral the discussions we track about each tool are, across the subreddits where its users actually post. It is not a star rating and it is not a review score. Pricing reflects each vendor's public plans and can change, so check the provider for the current price.

More MarTech alternatives to Clay

Showing the next 20 closest matches. See the rest on the Clay profile.

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Clay alternatives: common questions

What are the closest alternatives to Clay?

Apollo.io, Unify and RB2B are the closest alternatives to Clay by feature overlap and category. Each one is compared above on pricing, features and community sentiment.

Is there a free alternative to Clay?

None of the 5 closest alternatives to Clay lists a free plan. Pricing is each vendor's own published plans and can change, so confirm on the provider's site before paying.

Which Clay alternative is best for which use?

It depends on what matters most to you: Unify for customization and RB2B for integrations. Each pick comes from the feature that alternative leads on in the comparison above.

How are these Clay alternatives chosen and ranked?

Alternatives are ranked by how closely each overlaps with Clay on category and features. Community sentiment is our own count of positive, negative and neutral discussions across the subreddits where users post, not a star rating. Pricing is each vendor's published plans which can change, and visitor ratings are votes from our visitors.