BuiltWith
BuiltWith19
About
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View pricing page ↗What does BuiltWith do?
BuiltWith is a technology lookup service that reveals the technologies used by websites, tracking over 114,000 internet technologies. Its core offerings include tools for lead generation, market analysis, and sales intelligence, serving sales teams, AI and engineering teams, investors, and analysts. BuiltWith also provides extensive eCommerce data and AI adoption tracking.
Where is BuiltWith headquartered?
BuiltWith is headquartered in Melbourne, Australia.
When was BuiltWith founded?
BuiltWith was founded in 2007.
What industry does BuiltWith operate in?
BuiltWith operates in MarTech, AdTech, Sales Intelligence, Market Analysis, Lead Generation, Data Platform.
BuiltWith and ZoomInfo both offer technographic data for lead generation, but ZoomInfo provides a broader sales intelligence platform with contact data and intent signals, while BuiltWith specializes in deep technology analysis.
BuiltWith and Similarweb both provide market intelligence and lead generation capabilities, with BuiltWith focusing on website technology stacks and Similarweb on comprehensive market and traffic analysis.
BuiltWith and Clearbit (now part of HubSpot) both offer data enrichment with technographics, but Clearbit focuses on real-time enrichment within the HubSpot CRM, while BuiltWith provides broader technology profiling and lead list generation
Salesforce would benefit from BuiltWith's technology profiling to help their sales teams identify prospects using complementary or competitor technologies, enhancing their CRM integration and lead targeting.
Adobe could leverage BuiltWith's market analysis to understand technology adoption trends for their various marketing and creative cloud products, informing product development and competitive strategy.
Shopify could use BuiltWith's extensive e-commerce data and technology tracking to identify potential merchants, analyze market share, and understand emerging retail trends.
Mailchimp could utilize BuiltWith's lead generation capabilities to identify small to mid-sized businesses using specific website technologies that indicate a need for email marketing and automation services.
Wix could benefit from BuiltWith's insights into website technology usage to identify potential users migrating from other platforms or to understand the competitive landscape of website builders.
Google's advertising and analytics teams could use BuiltWith's data to identify websites using their products, track competitor adoption, and inform sales strategies for their ad platforms and analytics tools.
Buyer fit inferred by StartupHub from what BuiltWith sells and public signals about each company. Only rows badged "already a customer" are confirmed relationships.
ZoomInfo could acquire BuiltWith to deepen its technographic data offerings and enhance its competitive intelligence capabilities, providing a more comprehensive B2B data platform.
Salesforce could acquire BuiltWith to integrate its detailed technographic data directly into its CRM, providing sales teams with richer insights into prospect technology stacks for improved targeting and personalization.
Precedent: Acquired Slack, 2021
HubSpot could acquire BuiltWith to expand its data enrichment and sales intelligence offerings, allowing its users to leverage BuiltWith's extensive technology profiling for lead generation and market analysis within the HubSpot ecosystem.
Precedent: Acquired Clearbit, 2023
Similarweb could acquire BuiltWith to strengthen its market intelligence and competitive analysis products by incorporating BuiltWith's specialized website technology detection and historical data.
Apollo.io could acquire BuiltWith to enhance its sales intelligence and engagement platform with more robust technographic data, allowing users to build even more targeted prospect lists based on technology usage.
Strategic fit inferred by StartupHub from each buyer's own acquisition history. No deal, approach or discussion is implied.
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An entrant is a company tagged MarTech whose domain was first registered in the window, counted from registry records in the StartupHub directory. 5 of them registered in the last 30 days. Registry detection runs two to three weeks behind registration, so recent weeks are a floor.
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