Criteo
Agent55Agent Readiness: 55/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust92Data Trust: 92/100. Top 25%. Measured by StartupHub.ai. Median 61.Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform.
About
Criteo is a Global Commerce Intelligence Platform that provides smarter advertising solutions. Its platform connects marketers and media owners through its Commerce Media Platform, offering automated acquisition and retention for marketers and agencies, and retail media solutions for brands and retailers. Criteo's technology focuses on addressability, AI-powered bidding, product recommendations, and shopper data to help clients reach their goals faster.
Listed competitors
While both are ad tech platforms, Criteo has a stronger emphasis on retail media and performance marketing driven by its proprietary data, whereas The Trade Desk is a more general programmatic advertising platform.
Criteo focuses specifically on commerce media and retail advertising solutions, whereas Google offers a broader range of advertising and search services.
Criteo offers a broader reach across multiple retailers and publishers, while Amazon Advertising is primarily focused on advertising within the Amazon ecosystem.
Criteo's strength lies in its deep integration with retail data and its retargeting capabilities, offering a more specialized approach to e-commerce advertising compared to Meta's broader social media advertising.
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Key facts
- Website
- criteo.com
- Headquarters
- Paris, France
- Founded
- 2005
- Employees
- 3,909
- Total funding
- $60M (Series D)
- Business model
- B2B
Funding rounds
Tech stack
Detected on criteo.com, last scanned 25 Sept 2026. Run your own scan
- Frontend
- jQuery
- Auth
- Okta
- Analytics
- Google Tag Manager
- SEO
- Yoast SEO
- Support
- HubSpot
- CMS / Builders
- WordPress
- Status page
- Statuspage
- Hiring platform
- Happydance
Criteo scores 90. Does yours?
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Frequently asked
Is Criteo trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Criteo is 92 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Criteo raised?
Criteo has raised a total of $60M in funding. The most recent round on record is Series D.
How many employees does Criteo have?
Criteo has approximately 3,909 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Criteo
