Similarweb
Similarweb

Similarweb

Similarweb provides digital intelligence data and analytics to help businesses understand market trends, competitor strategies, and consumer behavior.

About

Similarweb offers a platform that provides comprehensive digital data, including website traffic, app usage, keyword performance, and audience insights. It helps businesses, marketers, and analysts gain a competitive edge by understanding their market, competitors, and customers' digital journeys. Teams look it up for Enterprise, Intelligence, Web.

Frequently asked

What does Similarweb do?

Similarweb is an Enterprise company that offers Software. Teams look it up for Intelligence, Web, Web Analytics. It is based in Tel Aviv, Israel and was founded in 2007. Public records show about 1,271 people and $258M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Similarweb raised?

Similarweb has raised a total of $258M in funding. The most recent round on record is Secondary Transaction.

Where is Similarweb headquartered?

Similarweb is headquartered in Tel Aviv, Israel.

When was Similarweb founded?

Similarweb was founded in 2007.

What industry does Similarweb operate in?

Similarweb operates in Enterprise, Intelligence, Web, Web Analytics, Marketing.

How many employees does Similarweb have?

Similarweb has approximately 1,271 people on record.

Public companies they compete with
SEMR
SEMrush Holdings, Inc. · Semrush

Semrush offers a suite of tools for SEO, content marketing, competitor research, and market analysis, directly competing with Similarweb's digital intelligence offerings.

ADBE
Adobe Inc. · Adobe Analytics

Adobe Analytics provides advanced web analytics and customer journey insights, overlapping with Similarweb's traffic and audience analysis capabilities, particularly for enterprise clients.

GOOGL
Alphabet Inc. · Google Analytics 4 (GA4)

GA4 offers comprehensive website and app analytics, providing data on user behavior and traffic that competes with aspects of Similarweb's platform, especially for businesses focused on their own properties.

ORCL
Oracle Corporation · Oracle Cloud CX Marketing

Oracle's marketing cloud solutions include analytics and data management tools that provide insights into customer behavior and market trends, competing with Similarweb's digital intelligence for marketing professionals.

Scores
Measured, not editorial
Ahrefs DR
89/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
58/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Site Speed
29/100

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

Comments
(5)
1 positive2 mixed3 negative
Reddit
r/DigitalMarketingu/Total-Mention9032Jun 10, 2026Negative

Hello, I use the SimilarWeb Chrome extension to estimate monthly visits and bounce rate. I use the free plan because it works for me. But the rate limiting is insane. I guess just 10-15 per 10 mins. It slows me down.

View on Reddit
Reddit
r/WebsiteSEOu/Emergency-Minute3414Apr 7, 2026Mixed

Similarweb vs Ahrefs for traffic research… which one lies less?. I’m not expecting perfect data, but I’m tired of making decisions off fantasy numbers. If you use both, which one is more useful for competitor sizing and channel mix? Or do y…

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Reddit
r/aeou/tchakchoukaApr 3, 2026Negative

Had demos with Semrush, Ahrefs and SimilarWeb for AI visibility tracking. They feels very B2C heavy. Anyone have experience with these for B2B SaaS?. Just wrapped up demos with them for tracking my brand LLM visibility and I'm left a bit un…

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Reddit
r/webdevu/hienyimbaOct 11, 2025Negative

Similarweb free is basically blocked now. If you’ve used SimilarWeb recently, you’ve probably noticed they’ve locked down most traffic data behind a very aggressive paywall . Their free tier is now borderline useless, with blocking that’s i…

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Reddit
r/SEOu/TheBeerThrillersNov 19, 2024Mixed

Is SimilarWeb a good or useful SEO tool? Is it legitimate or respected?. I sign in for the free usage, and it lets me compare my blog to several others, and it gives some keyword ideas and stuff, and shows things like global rank, country r…

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