Similarweb
Similarweb

Similarweb

DR89Ahrefs DR: 89/100. Top 25%. Measured by Ahrefs. Median 44.Agent58Agent Readiness: 58/100. Top 25%. Measured by StartupHub.ai. Median 41.Speed29Site Speed: 29/100. Bottom 25%. Measured by Google PageSpeed. Median 62.Trust64Data Trust: 64/100. Above median. Measured by StartupHub.ai. Median 61.

Similarweb provides digital intelligence data and analytics to help businesses understand market trends, competitor strategies, and consumer behavior.

2007Active1,271Tel Aviv, Israel

About

Similarweb offers a platform that provides comprehensive digital data, including website traffic, app usage, keyword performance, and audience insights. It helps businesses, marketers, and analysts gain a competitive edge by understanding their market, competitors, and customers' digital journeys.

Competitors & Alternatives (13)

Also in this space

Public companies

SH
SEMrush Holdings, Inc.SEMR

Semrush offers a suite of tools for SEO, content marketing, competitor research, and market analysis, directly competing with Similarweb's digital intelligence offerings.

Competing product: Semrush

AI
Adobe Inc.ADBE

Adobe Analytics provides advanced web analytics and customer journey insights, overlapping with Similarweb's traffic and audience analysis capabilities, particularly for enterprise clients.

Competing product: Adobe Analytics

AI
Alphabet Inc.GOOGL

GA4 offers comprehensive website and app analytics, providing data on user behavior and traffic that competes with aspects of Similarweb's platform, especially for businesses focused on their own properties.

Competing product: Google Analytics 4 (GA4)

OC
Oracle CorporationORCL

Oracle's marketing cloud solutions include analytics and data management tools that provide insights into customer behavior and market trends, competing with Similarweb's digital intelligence for marketing professionals.

Competing product: Oracle Cloud CX Marketing

Key facts

Website
similarweb.com
Headquarters
Tel Aviv, Israel
Founded
2007
Employees
1,271
Total funding
$258M (Secondary Transaction)
Business model
B2B

Similarweb pricing

Similarweb pricing page
Similarweb's own pricing page.

Plans as published by Similarweb. Current prices on similarweb.com

Funding rounds

Funding rounds raised by Similarweb
DateRoundAmountPost-moneyLead investors
13 Sept 2024Secondary Transaction$27M
27 Oct 2020Series G$120M
30 Jun 2017Series F$47M
30 Sept 2015Series E$25M$400M
31 Oct 2014Series D$15M
31 Jan 2014Series C$18M
23 Sept 2013Series B$4M
30 Jan 2013Series B$3M

Tech stack

Detected on similarweb.com, last scanned 22 Sept 2026.

Analytics
Google Tag Manager
Support
Zendesk
CMS / Builders
ReadMe
CDN
AWS CloudFront
Hosting
AWS
Email provider
Google Workspace, SendGrid
Email marketing
Salesforce Pardot
Maps
Google Maps

Similarweb scores 89. Does yours?

That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.

Comments
(5)

5 reviews from Reddit gathered in one place

Reddit
r/DigitalMarketingu/Total-Mention9032Jun 10, 2026NegativeReddit

Hello, I use the SimilarWeb Chrome extension to estimate monthly visits and bounce rate. I use the free plan because it works for me. But the rate limiting is insane. I guess just 10-15 per 10 mins. It slows me down.

Reddit
r/WebsiteSEOu/Emergency-Minute3414Apr 7, 2026MixedReddit

Similarweb vs Ahrefs for traffic research… which one lies less?. I’m not expecting perfect data, but I’m tired of making decisions off fantasy numbers. If you use both, which one is more useful for competitor sizing and channel mix? Or do y…

Reddit
r/aeou/tchakchoukaApr 3, 2026NegativeReddit

Had demos with Semrush, Ahrefs and SimilarWeb for AI visibility tracking. They feels very B2C heavy. Anyone have experience with these for B2B SaaS?. Just wrapped up demos with them for tracking my brand LLM visibility and I'm left a bit un…

Reddit
r/webdevu/hienyimbaOct 11, 2025NegativeReddit

Similarweb free is basically blocked now. If you’ve used SimilarWeb recently, you’ve probably noticed they’ve locked down most traffic data behind a very aggressive paywall . Their free tier is now borderline useless, with blocking that’s i…

Reddit
r/SEOu/TheBeerThrillersNov 19, 2024MixedReddit

Is SimilarWeb a good or useful SEO tool? Is it legitimate or respected?. I sign in for the free usage, and it lets me compare my blog to several others, and it gives some keyword ideas and stuff, and shows things like global rank, country r…

Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.

Frequently asked

Is Similarweb trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Similarweb is 64 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Similarweb raised?

Similarweb has raised a total of $258M in funding. The most recent round on record is Secondary Transaction.

How many employees does Similarweb have?

Similarweb has approximately 1,271 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Similarweb