Bharti Airtel

Bharti Airtel is a major telecommunications company in India, serving as the country's second-largest operator with over 463 million subscribers. The company has partnered with Google to integrate its network-level spam filtering capabilities into Google's Rich Communication Services (RCS) ecosystem in India. This collaboration aims to strengthen protections against unwanted messages and fraud on the RCS platform by combining Airtel's network intelligence with Google's RCS platform for real-time checks on business messaging, including sender verification and spam detection. Airtel has been actively stepping up its anti-spam efforts, with AI-led systems blocking billions of spam calls and messages, contributing to a significant drop in fraud-related financial losses on its network.