Appcharge is the leading direct-to-consumer platform for mobile game publishers to scale paying user growth. Built by industry veterans from Moon Active, Playstudios, Rovio, Huuuge Games and more, Appcharge provides publishers with the capabilities to build customizable web stores using own brand assets, and optimize player retention through a library of personalized gamified offers, monetization and AI-driven features. Publishers that use Appcharge as their Merchant of Record additionally become financially compliant worldwide in minutes — gaining support in over 500 payment methods, 80 currencies, and more.