Afterpay
Afterpay

Afterpay

Measured by AhrefsDR90Ahrefs DR: 90/100. Top 25%. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent37Agent Readiness: 37/100. Below median. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed64Site Speed: 64/100. Above median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust80Data Trust: 80/100. Top 25%. Measured by StartupHub.ai. Median 61.

Buy Now, Pay Later service enabling interest-free installment payments for consumers.

2014ActiveMelbourne, Australia

About

Afterpay provides a "Buy Now, Pay Later" service enabling consumers to pay for purchases over time. Shoppers can pay in 4 interest-free installments at partner brands or choose longer payment terms of 3, 6, 12, or 24 months with potential finance fees. The service is available for thousands of brands online and in-store, with reminders to help users pay on time and capped late payments.

Key facts

Website
afterpay.com
Headquarters
Melbourne, Australia
Founded
2014
Total funding
$1.0B (Series F)
Business model
B2B2C

Funding rounds

Funding rounds raised by Afterpay
DateRoundAmountPost-moneyLead investors
6 Aug 2024Series F$300M$2.8BCoatue
1 May 2020Post IPO Equity$390MTencent
1 Nov 2019Post IPO Equity$200MCoatue
1 Aug 2018Post IPO Equity$117M

Tech stack

Detected on afterpay.com, last scanned 1 Nov 2026.

Frontend
Next.js
Payments
Afterpay
Analytics
Amplitude, Branch
Observability
incident.io
Support
Zendesk
CDN
Cloudflare
Email provider
Google Workspace
Cookie consent
OneTrust
Video / media
Vimeo

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Frequently asked

Is Afterpay trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Afterpay is 80 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Afterpay raised?

Afterpay has raised a total of $1.0B in funding. The most recent round on record is Series F.

SEC filings, insider activity, nonprofit links and pay benchmarks for Afterpay:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules