Paidy
Paidy

Paidy

Measured by AhrefsDR82Ahrefs DR: 82/100. Top 25%. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent64Agent Readiness: 64/100. Top 25%. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed55Site Speed: 55/100. Below median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust79Data Trust: 79/100. Top 25%. Measured by StartupHub.ai. Median 61.

A digital payment service offering buy now, pay later options.

2008Active175Tokyo, Japan

About

Paidy is a leading fintech company based in Japan that provides a 'buy now, pay later' (BNPL) service, allowing users to make online purchases without a credit card and pay later. It caters to Japanese consumers who prefer not to use credit cards for online transactions, bridging the gap between traditional banking and digital commerce.

Key facts

Website
paidy.com
Headquarters
Tokyo, Japan
Founded
2008
Employees
175
Total funding
$273M (Series B)
Business model
B2B2C

Funding rounds

Funding rounds raised by Paidy
DateRoundAmountLead investors
19 Apr 2026Series B$15M
30 Mar 2021Series D$120M
31 Oct 2019Series C Extension$83MPayPal Ventures
11 Jul 2018Series C$55MITOCHU Corporation

Tech stack

Detected on paidy.com, last scanned 1 Nov 2026.

Frontend
Gatsby
Analytics
Google Tag Manager
CDN
AWS CloudFront
Hosting
AWS
Email provider
Google Workspace
Status page
Statuspage

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Frequently asked

Is Paidy trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Paidy is 79 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Paidy raised?

Paidy has raised a total of $273M in funding. The most recent round on record is Series B.

How many employees does Paidy have?

Paidy has approximately 175 people on record.

SEC filings, insider activity, nonprofit links and pay benchmarks for Paidy:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules