
Paidy
A digital payment service offering buy now, pay later options.
About
Paidy is a leading fintech company based in Japan that provides a 'buy now, pay later' (BNPL) service, allowing users to make online purchases without a credit card and pay later. It caters to Japanese consumers who prefer not to use credit cards for online transactions, bridging the gap between traditional banking and digital commerce.
Listed competitors
Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple,
Global financial technology company providing payment processing, financial services, and blockchain solutions.
Buy Now, Pay Later (BNPL) service offering flexible payment options at checkout.
Buy Now, Pay Later service enabling interest-free installment payments for consumers.
Key facts
- Website
- paidy.com
- Headquarters
- Tokyo, Japan
- Founded
- 2008
- Employees
- 175
- Total funding
- $273M (Series B)
- Business model
- B2B2C
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 19 Apr 2026 | Series B | $15M | |
| 30 Mar 2021 | Series D | $120M | |
| 31 Oct 2019 | Series C Extension | $83M | PayPal Ventures |
| 11 Jul 2018 | Series C | $55M | ITOCHU Corporation |
Tech stack
Detected on paidy.com, last scanned 1 Nov 2026. Run your own scan
- Frontend
- Gatsby
- Analytics
- Google Tag Manager
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace
- Status page
- Statuspage
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Frequently asked
Is Paidy trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Paidy is 79 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Paidy raised?
Paidy has raised a total of $273M in funding. The most recent round on record is Series B.
How many employees does Paidy have?
Paidy has approximately 175 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for Paidy:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules


