Splitit
Splitit

Splitit

DR73Ahrefs DR: 73/100. Top 25%. Measured by Ahrefs. Median 44.Agent55Agent Readiness: 55/100. Top 25%. Measured by StartupHub.ai. Median 41.Speed84Site Speed: 84/100. Top 25%. Measured by Google PageSpeed. Median 62.Trust90Data Trust: 90/100. Top 25%. Measured by StartupHub.ai. Median 61.

Splitit offers a merchant-branded Installments-as-a-Service platform for Buy Now, Pay Later solutions.

2009Active96New York, United States

About

Splitit provides a merchant-branded Installments-as-a-Service platform, enabling Buy Now, Pay Later (BNPL) solutions at the point of sale. Their platform aims to address challenges with legacy BNPL by integrating with card networks, issuers, and acquirers through a single network, allowing consumers to use their existing credit cards for installment payments without new applications or interest.

Competitors & Alternatives (10)

Key facts

Website
splitit.com
Headquarters
New York, United States
Founded
2009
Employees
96
Total funding
$277M (Post-IPO)
Business model
B2B

Funding rounds

Funding rounds raised by Splitit
DateRoundAmountLead investors
12 Dec 2023Post-IPO$25MMotive Partners
18 Aug 2023Post-IPO$50MMotive Partners
1 Jan 2023Debt$100M
4 Aug 2020Post-IPO$72M
28 May 2019Post-IPO$20M
26 May 2015Undisclosed round$10MSimpel Management

Tech stack

Detected on splitit.com, last scanned 23 Sept 2026.

Analytics
Google Tag Manager
SEO
Yoast SEO
Support
Zendesk
CMS / Builders
WordPress
CDN
Cloudflare
Email provider
Google Workspace
Status page
Statuspage

Splitit scores 73. Does yours?

That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.

Comments
(5)

5 reviews from Reddit gathered in one place

Reddit
r/SamsungPayu/werewolf01796Mar 23, 2026NegativeReddit

Has anyone had issues with Splitit lately? I've been able to use it just fine until yesterday, when it kept giving me an error message that "the plan was cancelled." Their customer service is non existent.

Reddit
r/Scamsu/Krish123321Oct 30, 2024MixedReddit

Just recieved a mail from "[email protected]". How do I confirm if they are legit?. I was supposed to get an email from upGrad regarding my balance payment. But instead, a sender " Splitit Team [email protected] via sendgrid.net " sen…

Reddit
r/CanyonBikesu/sloikalamosJul 25, 2023MixedReddit

I made the order, and choose to pay via Splitit with 0% interest. As far as I can tell, I will need to choose how long the contract gonna be, but so far nothing. I made an order, and that's it.

Reddit
r/personalfinanceu/Perplex11Jun 9, 2020MixedReddit

So I was looking at buying a mattress and saw an option at the checkout for Splitit, where they put a hold or something on the funds and you can split your payments up over a 12 month period. They charge 0% interest, so if you use a credit…

Reddit
r/abletonu/rasmorakApr 26, 2020NegativeReddit

I saw that I could pay in monthly installments, but reading further it says "the full amount is reserved on your credit card". Meaning that I'm just paying in full right of the bat anyways since I wouldn't be able to access that money.

Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.

Frequently asked

Is Splitit trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Splitit is 90 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Splitit raised?

Splitit has raised a total of $277M in funding. The most recent round on record is Post-IPO.

How many employees does Splitit have?

Splitit has approximately 96 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Splitit