About Alta Ares

Alta Ares is a deeptech startup founded in 2024, building real-time AI for defense operations — ISR, C-UAS, and autonomous systems. Our clients are NATO-aligned militaries and defence institutions, with regular deployments during live exercises and operational demonstrations. We raised €2M seed in May 2025, 50M in June 2026, and are expanding fast.

Our product suite includes:

Real-time AI ISR module deployable on drones and tactical platforms
Counter-UAS solution enabling autonomous drone takeover in GNSS-denied environments
Full-stack MLOps platform for training & deploying military-grade AI models
Data fusion and trajectory prediction

Role & Mission

As Marketing Manager, you will be Alta Ares' first dedicated marketing hire — owning the full marketing function from brand positioning to lead generation. You will work hand-in-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category-defining voice in AI-enabled defence.

This is a high-ownership, builder role: you will set up the foundations, own execution, and iterate fast.

1. Brand & Thought Leadership

Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels
Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility
Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums
Develop customer-facing narratives that translate technical capabilities into operational value for military audiences

2. Content & Social Media

Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations
Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience
Produce post-event content, field reports, and demo recaps to amplify field activities
Collaborate with Engineering and Product to create technically accurate, credible content

3. Events & Exhibitions

Own the full events roadmap: planning, logistics, materials, and on-site coordination
Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)
Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team
Track and report on event ROI and pipeline generated

4. Demand Generation & Lead Gen

Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes
Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales
Own email marketing, newsletters, and targeted outreach campaigns
Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data

Candidate Profile

Experience

3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace
Demonstrated ability to build and execute a marketing strategy in a fast-moving environment
Experience managing events and trade shows end-to-end
Strong content production skills — comfortable writing for technical and institutional audiences
Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus
Experience in a startup or scale-up is a significant advantage

Skills & Qualities

Excellent written English (French is a plus)
Strong project management skills — autonomous, rigorous, and able to juggle multiple priorities
Creative with a data-driven mindset: you measure what you build
Comfortable operating in a lean, high-velocity environment with limited resources
High discretion and understanding of the sensitivity of the defence sector
Entrepreneurial spirit: you build from scratch, own your work, and move fast