Every company now claims to be data-driven. Few actually are. The gap between those two camps has less to do with culture and more to do with tooling: whether the right questions can be answered in minutes by the people closest to the problem, or whether they spend three days waiting for a data engineer to resurface the answer from a spreadsheet no one maintains.
The analytics market has fragmented sharply along a few fault lines. Established BI platforms (Tableau, Sisense) built for centralized analytics teams are competing with warehouse-native tools designed for distributed, self-serve access (Sigma, ThoughtSpot). Process intelligence vendors (Celonis) are attacking a different layer: not the dashboard but the underlying workflow that generates the data. And a generation of data infrastructure products (Monte Carlo, Airbyte, Alation, Starburst) are quietly becoming more important than the visualization tools sitting on top of them.
