Clueso raises $10M to automate business video

Clueso raised a $10 million Series A led by Dharana Capital to build its agentic video platform for businesses, the company said via GlobeNewswire. No prediction market venue, odds or volume were disclosed in the announcement or in web search results, and no market move was reported. Not financial advice. Markets move fast.

That is the bet on video as infrastructure, not content.

The round brings total funding to $12 million as of the announcement, with more than 80% of the new capital coming from existing investors doubling down, the company said. New investors Founders Future and Neotribe Ventures joined, with continued participation from Y Combinator and f7 Ventures, per the announcement and Dealroom News coverage of the raise.

More than 1,000 companies already use Clueso for marketing, customer success and education, onboarding and training, the company said. Customers include Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic and Ironclad among others, and teams have reported over 5x productivity gains and an 80% reduction in video production costs, according to the company. Garrett Marttinen, Head of Customer Learning at Atlassian, said Clueso helps turn rough input into polished, on-brand output and has reduced the burden of creation and maintenance.

The pitch is agents that know the product. Clueso said its computer agents navigate real software, perform workflows and automatically capture footage, then handle scripts, voiceovers, motion graphics, captions and edits, with a browser-based editor for finer control.

It only works if it stays current. Clueso said it can rerun a workflow and refresh the video when a product or process changes, and teams can define reusable standards for voice, visual style, localization, motion and music. The platform connects to other business systems for context, and its Clueso MCP lets assistants such as Claude and ChatGPT create and manage videos directly. That promise still depends on access to the underlying systems, clean brand definitions and integrations that do not break when permissions or UIs change.

Co-founders Akash Anand, Prajwal Prakash and Neel Balar started with product tutorials for customer-facing teams and then expanded to other functions, Anand said. Vamsi Duvvuri, Founder and Managing Partner at Dharana Capital, said video is shifting from static files into living, context-aware assets that adapt as products change. Clueso said it will use the funding to scale enterprise go-to-market, deepen its agentic layer, expand editing and tie creation more tightly to where product knowledge already lives.