The RealReal
Online marketplace for authenticated pre-owned luxury fashion, jewelry, watches, and art.
Agent readinessAbove median Open the scores section.Agent Readiness: 48/100. Above median. Measured by StartupHub.ai. Median 41.50/100Trust scoreBelow median Open the scores section.Data Trust: 59/100. Below median. Measured by StartupHub.ai. Median 61.About
The RealReal is a leading online marketplace for authenticated pre-owned luxury goods. It operates on a full-service consignment model, handling authentication, pricing, photography, listing, shipping, and customer service to extend the lifecycle of luxury items and promote a more sustainable approach to fashion.
Listed competitors
Global online marketplace for pre-owned luxury and designer fashion.
A technology-driven platform for buying, selling, and trading pre-owned luxury accessories.
Online marketplace for authenticated pre-owned luxury fashion, jewelry, watches, and art.
“I was eyeing a designer bag (retail: ~$3,000) this morning that was on sale on TheRealReal for about $2,000, mint condition. I've been…” r/handbags
Also in this space
Online platform for trading sneakers and fashion items.
The second-hand marketplace for fashion.
Shares E-commerce, Fashion Tech
Digital platform for sneakers and streetwear resale with AI-powered authentication and social community.
Shares E-commerce, Marketplace
A global online fast-fashion retailer.
Shares E-commerce, Fashion Tech
A social mobile marketplace for buying and selling used fashion and interior items.
Shares E-commerce, Marketplace
Global e-commerce marketplace for high-demand consumer goods, operating like a stock market.
Shares E-commerce, Marketplace
Key facts
- Website
- therealreal.com
- Headquarters
- Secaucus, United States
- Founded
- 2011
- Total funding
- $544M (IPO)
- Business model
- B2C
Funding rounds
- $300M28 Jun 2019
- $70M1 Feb 2019
- $115M25 Jul 2018
- $50M6 Jun 2017
Led by Great Hill Partners
- $8M1 Jan 2013
- $1M1 Jan 2012
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 28 Jun 2019 | IPO | $300M | $2.4B | |
| 1 Feb 2019 | Series H | $70M | ||
| 25 Jul 2018 | Series G | $115M | ||
| 6 Jun 2017 | Series F | $50M | Great Hill Partners | |
| 1 Jan 2013 | Series A | $8M | ||
| 1 Jan 2012 | Seed | $1M | Great Oaks Venture Capital, Canaan Partners |
Tech stack
Detected on therealreal.com, last scanned 4 Nov 2026. Run your own scan
- Auth
- Okta
- Support
- Freshdesk
- Email provider
- Google Workspace
- Status page
- Statuspage
- Hiring platform
- Phenom
Measured, not editorial
Ahrefs DR
Measured by Ahrefs
Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.80/100
Top 25%
Agent Readiness
Measured by StartupHub.ai
How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.48/100
Above median
Site Speed
Measured by Google PageSpeed
Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.50/100
Below median
Data Trust
Measured by StartupHub.ai
Whether this company is a safe place to put your data: security posture, privacy signals, and reputation evidence we could verify.59/100
Below median · 1,337 scored
API & MCP Security
Measured by StartupHub.ai
What this company’s API or MCP server gives an anonymous stranger: transport, whether anything answers without credentials, CORS, response headers and, when an MCP server replies, which of its tools can be called with no key. Scanned live, on request, because a security verdict months old is worse than none.Test your Ahrefs DR
The backlink strength of a domain, on the Ahrefs 0 to 100 scale. About a minute.
5 reviews from Reddit gathered in one place
Has anyone else noticed that The RealReal has quietly stopped feeling like a resale marketplace and started feeling like a luxury outlet with delusions of grandeur? I'm genuinely curious if others are seeing the same thing.
I purchased a Loewe Puzzle Bag in excellent condition for $3,500 from TheRealReal. Unfortunately I decided to return it for resale (item was too large) and proactively notified customer support that it was the same bag recently purchased.
I was eyeing a designer bag (retail: ~$3,000) this morning that was on sale on TheRealReal for about $2,000, mint condition. I've been thinking about making the jump, only because I live very close to a TRR store and always buy the Return G…
I’ve bought and sold a few things with them over the years but not often. Recently I’ve done both - and also shopped in one of their physical stores - and am unhappy at some of what I’ve experienced.
I've heard all the horror stories about the RealReal, from being sent fakes to 100% the wrong item, but I really prefer to shop secondhand and as a BWT I really love designer clothes.
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
Is The RealReal trustworthy and reputable?
StartupHub's Data Trust & Reputation score for The RealReal is 59 out of 100, a use-caution rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has The RealReal raised?
The RealReal has raised a total of $544M in funding. The most recent round on record is IPO.
SEC filings, insider activity, nonprofit links and pay benchmarks for The RealReal:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules
