The RealReal
Online marketplace for authenticated pre-owned luxury fashion, jewelry, watches, and art.
About
The RealReal is a leading online marketplace for authenticated pre-owned luxury goods. It operates on a full-service consignment model, handling authentication, pricing, photography, listing, shipping, and customer service to extend the lifecycle of luxury items and promote a more sustainable approach to fashion.
Key facts
- Website
- therealreal.com
- Headquarters
- Secaucus, United States
- Founded
- 2011
- Total funding
- $544M (IPO)
- Valuation
- Private
- Business model
- B2C
- Tags
- E-commerceMarketplaceLuxury GoodsFashion TechCircular Economy
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 28 Jun 2019 | IPO | $300M | $2.4B | - |
| 1 Feb 2019 | Series H | $70M | - | - |
| 25 Jul 2018 | Series G | $115M | - | - |
| 6 Jun 2017 | Series F | $50M | - | Great Hill Partners |
| 1 Jan 2013 | Series A | $8M | - | - |
| 1 Jan 2012 | Seed | $1M | - | Great Oaks Venture Capital, Canaan Partners |
Tech stack
Detected on therealreal.com, last scanned 22 Sept 2026. Run your own scan
- Auth
- Okta
- Support
- Zendesk, Freshdesk
- Email provider
- Google Workspace
- Status page
- Statuspage
- Hiring platform
- Phenom
“Has anyone else noticed that The RealReal has quietly stopped feeling like a resale marketplace and started feeling like a luxury outlet with delusions of grandeur? I'm genuinely curious if others are seeing the same thing.”
View on Reddit“I purchased a Loewe Puzzle Bag in excellent condition for $3,500 from TheRealReal. Unfortunately I decided to return it for resale (item was too large) and proactively notified customer support that it was the same bag recently purchased.”
View on Reddit“I was eyeing a designer bag (retail: ~$3,000) this morning that was on sale on TheRealReal for about $2,000, mint condition. I've been thinking about making the jump, only because I live very close to a TRR store and always buy the Return G…”
View on Reddit“I’ve bought and sold a few things with them over the years but not often. Recently I’ve done both - and also shopped in one of their physical stores - and am unhappy at some of what I’ve experienced.”
View on Reddit“I've heard all the horror stories about the RealReal, from being sent fakes to 100% the wrong item, but I really prefer to shop secondhand and as a BWT I really love designer clothes.”
View on RedditSome comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.
Frequently asked
How much funding has The RealReal raised?
The RealReal has raised a total of $544M in funding. The most recent round on record is IPO.