Taptica
Acquired
Marketing Mobile Marketing
Machine Learning

Business Overview

DESCRIPTION

Taptica is a global end-to-end mobile advertising platform + Facebook & Instagram Marketing Partner that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. As a badged Facebook & Instagram Partner, Taptica provides world-class technology together with Big Data and years of experience advertising on the Facebook platform, to ensure maximum ROI. We work with more than 6 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Tel Aviv with offices in San Francisco, New York, London, Seoul, Tokyo, and Beijing. Taptica Ltd. is traded on the London Stock Exchange (AIM: TAP).

FOUNDED
March 2011
EMPLOYEES
244
BUSINESS MODEL
B2B
OFFERING TYPE
Software
TOTAL FUNDING
$53.2 Million
INVESTORS
SECTORS
Marketing Mobile Marketing

Funding Rounds

Date Announced

Funding Round

Amount Raised

Investors

January 2018
Post-IPO
$52.6 M
August 2013
Seed
January 2012
Pre-Seed
$0.6 M

AI Technology Stack

AI EMPLOYEES
1
AI TYPES
Machine Learning

Exit Event

TRANSACTION
Acquisition
DATE ANNOUNCED
July 2014
ACQUIRER
Marimedia
CONSIDERATION
$14 M