Smashbox
High-performance, studio-tested makeup and primers for flawless, long-lasting looks.
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About
Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, inspired by their Los Angeles photo studio. The brand creates high-performance, cruelty-free, and vegan makeup and primers designed to withstand professional photo shoots and provide a flawless, long-lasting finish for everyday consumers.
Technology stack
detected 2026-06-25Est. monthly stack spend~$140/mo
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Proofpoint
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Azure
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Frequently asked
What does Smashbox do?
Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, inspired by their Los Angeles photo studio. The brand creates high-performance, cruelty-free, and vegan makeup and primers designed to withstand professional photo shoots and provide a flawless, long-lasting finish for everyday consumers.
Where is Smashbox headquartered?
Smashbox is headquartered in Culver City, United States.
When was Smashbox founded?
Smashbox was founded in 1996.
What industry does Smashbox operate in?
Smashbox operates in Beauty, Cosmetics, Makeup, Skincare, Personal Products, Consumer Goods.