ServiceNow
eDR92Effective DR: 92/100. Above median. Measured by StartupHub.ai. Median 68.Agent25Agent Readiness: 25/100. Bottom 25%. Measured by StartupHub.ai. Median 41.Trust20Data Trust: 20/100. Bottom 25%. Measured by StartupHub.ai. Median 61.Enterprise cloud software platform for service management and digital transformation, leveraging AI and machine learning to automate business workflows.
About
ServiceNow is an American software company that provides cloud computing platforms for the creation and management of automated business workflows. The company offers an intelligent platform, the Now Platform, which facilitates the automation and optimization of business processes across various sectors, including IT, HR, customer service, and security operations. Their solutions are used by large enterprises and government agencies to consolidate ticketing, approval, and operations systems into a single platform.
Listed competitors
AI-driven IT help desk and asset management software for digital enterprises.
Atlassian's IT service management platform for high-velocity teams, integrating development, IT, and business operations.
Cloud-based customer service and engagement platform providing ticketing, messaging, and AI-powered support tools.
Cloud-based IT Service Management (ITSM) and IT asset management solution.
AI-powered platform for IT service and operations management, automation, and mainframe solutions.
IT service management software that helps businesses manage their IT assets and services.
Also in this space
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Operational visibility for enterprises.
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AI-powered agentic platform to de-risk and accelerate enterprise transformations like ERP modernization.
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Public companies
ServiceNow and Salesforce both offer cloud-based platforms for enterprise workflow automation and digital transformation, competing for similar enterprise budgets in areas like customer service management and IT service management.
Competing product: Salesforce Platform
ServiceNow and Workday both provide enterprise cloud applications, with overlap in areas such as HR service delivery and workflow automation for large organizations.
Competing product: Workday Enterprise Management Cloud
Microsoft Dynamics 365 competes with ServiceNow in providing business application suites that include workflow automation, customer service, and IT service management capabilities.
Competing product: Microsoft Dynamics 365
Key facts
- Website
- servicenow.com
- Headquarters
- Santa Clara, United States
- Founded
- 2003
- Employees
- 29,187
- Total funding
- $69M (Private Equity)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 1 Feb 2012 | Private Equity | $18M | |
| 1 Nov 2009 | Venture Round | $41M | Sequoia Capital |
| 1 Apr 2009 | Series B | $6M | |
| 1 Dec 2007 | Series A | $1M | |
| 6 Jul 2005 | Seed | $3M | JMI Equity |
Tech stack
Detected on servicenow.com, last scanned 6 Oct 2026. Run your own scan
- Hosting
- AWS
- Email provider
- Mimecast
ServiceNow scores 88. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
4 reviews from Reddit gathered in one place
There have been ups and downs for sure with features and functionality but lately it seems like things are a complete mess. The ridiculous forced patching schedule and bugs upon bugs introduced with each one are taking away time from our re…
I am getting confused about getting locked into a platform because my knowledge will be limited to one platform. There are few platforms like PeopleSoft which once used to be dominating the field is no longer there and there are so many too…
Did tonnes of research into $NOW , found loads of reasons to be bullish Especially after interviewing customers and employees: massive switching costs, AI monetisation going really well etc. But when I saw that MSFT were pushing for CoPilot…
ServiceNow is a Parasitic Dinosaur. When will leadership savvy up to the fact that a ticketing systems shouldn't cost $1M and require 5 people to support.
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
What is ServiceNow's Effective Domain Rating?
StartupHub's Effective Domain Rating for ServiceNow is 92 out of 100, measuring real cross-surface visibility in search engines and AI answers rather than claimed link authority. That is fairly rated against its Ahrefs Domain Rating of 88.
Is ServiceNow trustworthy and reputable?
StartupHub's Data Trust & Reputation score for ServiceNow is 20 out of 100, based on site security posture and privacy practices.
How much funding has ServiceNow raised?
ServiceNow has raised a total of $69M in funding. The most recent round on record is Private Equity.
How many employees does ServiceNow have?
ServiceNow has approximately 29,187 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for ServiceNow
