About
Self Financial is a fintech company that helps individuals build credit and savings. They offer products like the Credit Builder Account, Self Visa® Credit Card, and rent and utility payment reporting to make credit accessible and promote financial inclusion. Their mission is to empower those with limited or no credit history to achieve financial resilience and mainstream financial opportunities.
Key facts
At-a-glance profile data
- Website
- self.inc
- Headquarters
- Austin, United States
- Founded
- 2015
- Employees
- 912
- Total funding
- $125M (Series E)
- Business model
- B2C
Self pricing
| Plan | Price | Includes |
|---|---|---|
| $25 Plan | $25 / month | - |
| $35 Plan | $35 / month | 24 month term, Total amount of payments $840, Finance charge $123 |
| $48 Plan | $48 / month | - |
| $150 Plan | $150 / month | - |
Options available may vary from those reflected. Detailed terms disclosed only for the $35 per month for 24 months plan. Product is not a traditional personal loan and loan amount cannot be spent today.
Plans as published by Self, checked September 2026. Current prices on self.inc
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 16 Sept 2021 | Series E | $50M | - |
| 15 Dec 2020 | Series D | $40M | Silverton Partners |
| 19 Feb 2020 | Series C | $20M | - |
| 15 Nov 2018 | Series B | $10M | Silverton Partners |
| 1 Jul 2017 | Series A | $5M | - |
Tech stack
Detected on self.inc, last scanned 21 Sept 2026. Run your own scan
- Frontend
- Next.js
- Backend
- GraphQL
- CMS / Builders
- Salesforce
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Mimecast
- Cookie consent
- OneTrust
- Status page
- Statuspage
- Video / media
- Vimeo
Frequently asked
How much funding has Self raised?
Self has raised a total of $125M in funding. The most recent round on record is Series E.
How many employees does Self have?
Self has approximately 912 people on record.

