Reel
Reel

Reel

Measured by AhrefsDR37Ahrefs DR: 37/100. Below median. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent45Agent Readiness: 45/100. Above median. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed54Site Speed: 54/100. Below median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust66Data Trust: 66/100. Above median. Measured by StartupHub.ai. Median 61.

Accelerating the energy transition by making renewable energy predictable for businesses and profitable for producers.

2020Active58Copenhagen, Denmark

About

Reel is a Copenhagen-based electricity supplier and trader focused on accelerating the energy transition. Founded in 2020, the company turns corporate electricity demand into a driver of renewable energy build-out. Reel makes renewable energy more predictable and profitable for corporates and producers by building data-driven tools to modernize and optimize the electricity market.

Key facts

Website
reel.energy
Headquarters
Copenhagen, Denmark
Founded
2020
Employees
58
Total funding
$22M (Series A)
Business model
B2B

Funding rounds

Funding rounds raised by Reel
DateRoundAmountLead investors
8 May 2026Series A$15MFuture Energy Ventures
22 Jan 2024Seed$5M
30 Jun 2022Pre-Seed$2MUVC Partners

Tech stack

Detected on reel.energy, last scanned 8 Nov 2026.

CMS / Builders
Framer
Email provider
Microsoft 365
Hiring platform
Teamtailor

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Frequently asked

What does Reel do?

They also leverage flexibility and battery storage to generate more value and strengthen the grid. Reel addresses challenges like high electricity price volatility, shifting subsidies, and falling project returns that create uncertainty for businesses and renewable energy producers. For energy consumers, Reel offers electricity-price stability, cost reduction, and emissions cuts through Power Purchase Agreements (PPAs) and end-to-end support for on-site solar and battery installations.

Is Reel trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Reel is 66 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Reel raised?

Reel has raised a total of $22M in funding. The most recent round on record is Series A.

How many employees does Reel have?

Reel has approximately 58 people on record.

SEC filings, insider activity, nonprofit links and pay benchmarks for Reel:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules