Reel is a Copenhagen-based electricity supplier and trader focused on accelerating the energy transition. Founded in 2020, the company turns corporate electricity demand into a driver of renewable energy build-out. Reel makes renewable energy more predictable and profitable for corporates and producers by building data-driven tools to modernize and optimize the electricity market. They also leverage flexibility and battery storage to generate more value and strengthen the grid. Reel addresses challenges like high electricity price volatility, shifting subsidies, and falling project returns that create uncertainty for businesses and renewable energy producers. For energy consumers, Reel offers electricity-price stability, cost reduction, and emissions cuts through Power Purchase Agreements (PPAs) and end-to-end support for on-site solar and battery installations. For renewable energy producers, Reel helps secure financing, optimize production, reduce imbalance costs, and maximize returns with PPAs that provide market-leading hedging and project bankability. Reel is currently scaling its operations in Germany.