Pura LabsPura Labs
Pura Labs

Pura Labs

Smart home fragrance diffuser that allows users to control scent intensity and schedule via a mobile app.

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About
Pura provides a smart home fragrance system featuring thoughtfully designed diffusers and a mobile app for customized scent experiences. Users can select from over 300 non-toxic, premium fragrances from iconic brands, controlling intensity, scheduling, and switching scents to match any mood or space. Pura serves individuals seeking to effortlessly scent their homes and vehicles with safe, high-quality fragrances.

Technology stack

detected 2026-05-29
Est. monthly stack spend~$120/mo
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Frequently asked

What does Pura Labs do?

Pura provides a smart home fragrance system featuring thoughtfully designed diffusers and a mobile app for customized scent experiences. Users can select from over 300 non-toxic, premium fragrances from iconic brands, controlling intensity, scheduling, and switching scents to match any mood or space. Pura serves individuals seeking to effortlessly scent their homes and vehicles with safe, high-quality fragrances.

How much funding has Pura Labs raised?

Pura Labs has raised a total of $20M in funding. The most recent round on record is Series B.

Where is Pura Labs headquartered?

Pura Labs is headquartered in Provo, United States.

When was Pura Labs founded?

Pura Labs was founded in 2015.

What industry does Pura Labs operate in?

Pura Labs operates in Smart Home, Consumer Electronics, Home Fragrance, IoT, E-commerce, Subscription Service.