Pura Labs
Pura Labs

Pura Labs

DR70Ahrefs DR: 70/100. Above median. Measured by Ahrefs. Median 44.Agent46Agent Readiness: 46/100. Above median. Measured by StartupHub.ai. Median 41.Speed55Site Speed: 55/100. Below median. Measured by Google PageSpeed. Median 62.

Smart home fragrance diffuser that allows users to control scent intensity and schedule via a mobile app.

Website
2015ActiveProvo, United States

About

Pura provides a smart home fragrance system featuring thoughtfully designed diffusers and a mobile app for customized scent experiences. Users can select from over 300 non-toxic, premium fragrances from iconic brands, controlling intensity, scheduling, and switching scents to match any mood or space. Pura serves individuals seeking to effortlessly scent their homes and vehicles with safe, high-quality fragrances.

Key facts

At-a-glance profile data

Website
pura.com
Headquarters
Provo, United States
Founded
2015
Total funding
-
Business model
B2C

Tech stack

Detected on pura.com, last scanned 21 Sept 2026. Run your own scan

Frontend
Tailwind CSS
Auth
Okta
Analytics
Meta Pixel
CMS / Builders
Shopify
CDN
Cloudflare
Email provider
Google Workspace
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