Pontera

PonteraPontera
Pontera

Pontera

Pontera is a fintech company that enables financial advisors to manage and trade clients' held-away accounts like 401(k)s and HSAs.

DR 522012Active281New York, United States
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About

Pontera (formerly FeeX) provides a platform for financial advisors to securely and compliantly manage, report on, and trade their clients' held-away retirement and investment accounts, including 401(k)s, 403(b)s, and HSAs. The platform integrates with existing advisor technology to help clients optimize their financial planning.
Frequently asked

What does Pontera do?

Pontera (formerly FeeX) provides a platform for financial advisors to securely and compliantly manage, report on, and trade their clients' held-away retirement and investment accounts, including 401(k)s, 403(b)s, and HSAs. The platform integrates with existing advisor technology to help clients optimize their financial planning. (formerly FeeX.)

What is Pontera's revenue?

StartupHub estimates Pontera's annual revenue at $84.1M (range $62.4M to $98.7M, 63% confidence), based on comparable companies in the sector.

What is Pontera's valuation?

StartupHub estimates Pontera's effective valuation at $428.7M (range $300.1M to $557.4M, 31% confidence), based on comparable companies in the sector.

How much funding has Pontera raised?

Pontera has raised a total of $152M in funding. The most recent round on record is Series G.

Where is Pontera headquartered?

Pontera is headquartered in New York, United States.

When was Pontera founded?

Pontera was founded in 2012.

What industry does Pontera operate in?

Pontera operates in Fintech, Advisory, Wealth Management, Financial Advisory, Retirement Planning, Investment Management.

How many employees does Pontera have?

Pontera has approximately 281 people on record.

HEADCOUNT
281
DOMAIN RATING
52
Comments
(6)
0 positive3 mixed3 negative
Reddit
r/CFPu/kungfukarl86May 20, 2026Mixed

These are the two services I'm aware of in the space of allowing us to manage 401ks for clients and recieve a fee. Which is best and what are the pros vs cons and the best platform from people already using one of these services?

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r/fidelityinvestmentsu/Lost-Examination2154Feb 5, 2026Negative

My fidelity advisor who I’ve been working with for ten years has asked me to sign something that will give him access to my work sponsored TIAA-CREF plan. I’m fine with this in theory because he’s managed my other $ well, but when I look up…

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Reddit
r/CFPu/Key-Paramedic4051Sep 29, 2024Negative

Fidelity has started such trouble here. I love the functionality of Pontera and now we're getting heat to drop it entirely. Are other advisors planning to stop using it?

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Reddit
r/CFPu/Crispy-DonSep 18, 2024Mixed

Hello - Has anyone tried using Pontera for heldaway investment accounts? I know Fidelity, for example, doesn't let advisors get added with a limited trading authority on a client account if you are an advisor unless you custody assets with…

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Reddit
r/CFPu/rifleman209Mar 4, 2024Negative

Does anyone manage outside 401ks or have an alternative to pontera? Pricing strikes me as excessive but then again, I can’t find any alternatives Any info you have would be great

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Reddit
r/CFPu/CuriousernCurioserFeb 7, 2024Mixed

My firm just introduced this service which allows advisors to manage clients 401ks discretionarily for a fee. Curious if anyone else has any thoughts on it. I currently review my clients plans and advise them on allocations as part of our s…

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