Pontera
Pontera

Pontera

Pontera is a fintech company that enables financial advisors to manage and trade clients' held-away accounts like 401(k)s and HSAs.

About

Pontera (formerly FeeX) provides a platform for financial advisors to securely and compliantly manage, report on, and trade their clients' held-away retirement and investment accounts, including 401(k)s, 403(b)s, and HSAs. The platform integrates with existing advisor technology to help clients optimize their financial planning. Teams look it up for Fintech, Advisory, Wealth Management.

Frequently asked

What does Pontera do?

Pontera is a Fintech company that offers Software. Teams look it up for Advisory, Wealth Management, Financial Advisory. It is based in New York, United States and was founded in 2012. It was formerly known as FeeX. Public records show about 281 people and $152M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Pontera raised?

Pontera has raised a total of $152M in funding. The most recent round on record is Series G.

Where is Pontera headquartered?

Pontera is headquartered in New York, United States.

When was Pontera founded?

Pontera was founded in 2012.

What industry does Pontera operate in?

Pontera operates in Fintech, Advisory, Wealth Management, Financial Advisory, Retirement Planning.

How many employees does Pontera have?

Pontera has approximately 281 people on record.

Scores
Measured, not editorial
Ahrefs DR
51/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
48/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Site Speed
45/100

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

Comments
(5)
0 positive3 mixed3 negative
Reddit
r/fidelityinvestmentsu/Lost-Examination2154Feb 5, 2026Negative

My fidelity advisor who I’ve been working with for ten years has asked me to sign something that will give him access to my work sponsored TIAA-CREF plan. I’m fine with this in theory because he’s managed my other $ well, but when I look up…

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Reddit
r/CFPu/Key-Paramedic4051Sep 29, 2024Negative

Fidelity has started such trouble here. I love the functionality of Pontera and now we're getting heat to drop it entirely. Are other advisors planning to stop using it?

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Reddit
r/CFPu/Crispy-DonSep 18, 2024Mixed

Hello - Has anyone tried using Pontera for heldaway investment accounts? I know Fidelity, for example, doesn't let advisors get added with a limited trading authority on a client account if you are an advisor unless you custody assets with…

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Reddit
r/CFPu/rifleman209Mar 4, 2024Negative

Does anyone manage outside 401ks or have an alternative to pontera? Pricing strikes me as excessive but then again, I can’t find any alternatives Any info you have would be great

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Reddit
r/CFPu/CuriousernCurioserFeb 7, 2024Mixed

My firm just introduced this service which allows advisors to manage clients 401ks discretionarily for a fee. Curious if anyone else has any thoughts on it. I currently review my clients plans and advise them on allocations as part of our s…

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