eToro
eToro

eToro

Measured by AhrefsDR83Ahrefs DR: 83/100. Top 25%. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent59Agent Readiness: 59/100. Top 25%. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed56Site Speed: 56/100. Below median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust87Data Trust: 87/100. Top 25%. Measured by StartupHub.ai. Median 61.

eToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors.

2006Active2,719Limassol, Cyprus

About

eToro is a global social investing platform founded in 2007 with the mission to open the world's markets to everyone. It provides a community of over 20 million users who can exchange investment strategies, connect, and share thoughts about the markets. The platform allows users to trade a variety of assets including stocks, cryptocurrencies, and ETFs, and offers a unique CopyTrader feature to automatically replicate the portfolios of successful investors.

Competitors & Alternatives (11)

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Key facts

Website
etoro.com
Headquarters
Limassol, Cyprus
Founded
2006
Employees
2,719
Total funding
$524M (Secondary Transaction)
Business model
B2C

eToro pricing

eToro pricing page
eToro's own pricing page.

Plans as published by eToro. Current prices on etoro.com

Funding rounds

Funding rounds raised by eToro
DateRoundAmountPost-moneyLead investors
31 Jul 2023Secondary Transaction$120M$2.5BION Crossover Partners, Softbank
22 Mar 2023Advanced Investment Agreement (AIA)$250M$3.5B
21 Mar 2018Series E$100MChina Minsheng Financial Holding Corporation Limited
20 Apr 2015Series D$2M
12 Dec 2014Series D$27MPing An Global Voyager Fund, SBT Venture Capital
12 Dec 2014Credit Facility$10MSVB Capital
13 Mar 2012Undisclosed round$15MSpark Capital, BRM Group

Tech stack

Detected on etoro.com, last scanned 17 Oct 2026.

Frontend
Next.js, Tailwind CSS
Observability
Sentry
CMS / Builders
Salesforce
CDN
Cloudflare
Hosting
Azure
Email provider
Microsoft 365, Google Workspace
Cookie consent
OneTrust
Status page
Statuspage

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Frequently asked

Is eToro trustworthy and reputable?

StartupHub's Data Trust & Reputation score for eToro is 87 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has eToro raised?

eToro has raised a total of $524M in funding. The most recent round on record is Secondary Transaction.

How many employees does eToro have?

eToro has approximately 2,719 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for eToro