Alternatives to E.L.F. Cosmetics
The top Cosmetics companies similar to E.L.F. Cosmetics, ranked by relevance (named competitors first, then how closely their sectors overlap) and our 0-100 AI-readiness score. Each links to a full profile with funding and team.
Fenty Beauty71CosmeticsSan Francisco, United States$2.8B
Glossier52BeautyNew York, United States$105.0M
Too Faced Cosmetics34Cosmetics & Perfumes ManufacturingIrvine, United States
Jeffree Star Cosmetics34Personal Care Product ManufacturingLos Angeles, US
Ulta Beauty25RetailBolingbrook, United States$11.5M
Soko Glam60RetailNew York, US$2.0M
SUGAR Cosmetics55BeautyMumbai, India$132.5M
Wander Beauty41BeautyNew York, United States$10.0M- KAKat Von D Beauty (now KVD Vegan Beauty)1BeautyBurbank, United States
Kylie CosmeticsPersonal Care Product ManufacturingLos Angeles, US- PEPeach & LilyPersonal ProductsNew York, United States$575K
Hourglass CosmeticsBeautyCulver City, United States
Cult BeautyE-commerceLondon, United Kingdom
SmashboxBeautyCulver City, United States
Glow RecipeConsumer AppNew York, United States
Ever Security41HealthTechRamat Gan, Israel
Bluemercury33RetailNew York, United States$1.6M
ama care28Beauty
Stila Cosmetics25BeautyLos Angeles, United States
Lise WatierBeautyMontreal, Canada- MaliaoBeauty
Shein86E-commerceNanjing, China$2.1B
Meituan86E-commerceBeijing, China
Houzz85ProptechPalo Alto, United States$448.6M- L'L'Oréal85CosmeticsClichy, France
Amazon81E-commerceSeattle, United States$35.0B
TikTok79Social MediaCulver City, United States$27.0B
Expedia76Travel TechSeattle, United States$4.2B
Instagram75Social PlatformMenlo Park, United States$57.5M
Gmarket72E-commerceIncheon, South Korea$1.2B
Line Corp72Consumer AppTokyo, Japan$1.4B
Zip (Formerly Quadpay)70FintechSydney, Australia$1.3B
Angi70MarketplaceDenver, United States$114.0M
DANA70FintechJakarta, Indonesia$200.0M- MAMAЁLYS65E-commerceParis, France$30.0M
Affirm64FintechSan Francisco, United States$1.9B
Stitch Fix63E-commerceSan Francisco, USA
Pattern Com63E-commerceSalt Lake City, United States$277.0M
StockX63E-commerceDetroit, United States$495.0M
Scapia63FintechBengaluru, India$63.0M- STStan62Creator EconomyLos Angeles, United States$13.5M
Sympla62Event ManagementRio de Janeiro, Brazil
Musely62HealthSan Francisco, USA$360.0M
Retrofit62Agentic AI$31.2M
Zepto62Food DeliveryMumbai, India$1.3B
Headout62Travel TechNew York, United States$53.0M
Skyscanner62Travel TechEdinburgh, United Kingdom$26.0M
CookUnity62FoodTechNew York, United States$608.7M
Scalapay61FintechMilan, Italy$781.5M
Poizon61E-commerceShanghai, China$53.0M
Mixtiles61PhotoTel Aviv, Israel$35.0M
Cider61E-commerceSingapore, Singapore$140.0M
Afterpay61FintechMelbourne, Australia$1.0B
GetYourGuide61Travel TechBerlin, Germany$894.5M- KUKuaishou Technology60Social PlatformBeijing, China$2.0B
Momondo59Travel TechCopenhagen, Denmark$90.0M
Whatnot59MarketplaceLos Angeles, USA
Welcome Pickups58TravelAthens, Greece$9.3M- FAFacily58Social CommerceSão Paulo, Brazil$367.0M
Karma58RetailNew York, United States$26.2M
| Company | Sector | HQ | Funding | Score |
|---|---|---|---|---|
| Fenty Beauty | Cosmetics | San Francisco, United States | $2.8B | 71 |
| Glossier | Beauty | New York, United States | $105.0M | 52 |
| Too Faced Cosmetics | Cosmetics & Perfumes Manufacturing | Irvine, United States | — | 34 |
| Jeffree Star Cosmetics | Personal Care Product Manufacturing | Los Angeles, US | — | 34 |
| Ulta Beauty | Retail | Bolingbrook, United States | $11.5M | 25 |
| Soko Glam | Retail | New York, US | $2.0M | 60 |
| SUGAR Cosmetics | Beauty | Mumbai, India | $132.5M | 55 |
| Wander Beauty | Beauty | New York, United States | $10.0M | 41 |
| KAKat Von D Beauty (now KVD Vegan Beauty) | Beauty | Burbank, United States | — | 1 |
| Kylie Cosmetics | Personal Care Product Manufacturing | Los Angeles, US | — | — |
| PEPeach & Lily | Personal Products | New York, United States | $575K | — |
| Hourglass Cosmetics | Beauty | Culver City, United States | — | — |
| Cult Beauty | E-commerce | London, United Kingdom | — | — |
| Smashbox | Beauty | Culver City, United States | — | — |
| Glow Recipe | Consumer App | New York, United States | — | — |
| Ever Security | HealthTech | Ramat Gan, Israel | — | 41 |
| Bluemercury | Retail | New York, United States | $1.6M | 33 |
| ama care | Beauty | — | — | 28 |
| Stila Cosmetics | Beauty | Los Angeles, United States | — | 25 |
| Lise Watier | Beauty | Montreal, Canada | — | — |
| Beauty | — | — | — | |
| Shein | E-commerce | Nanjing, China | $2.1B | 86 |
| Meituan | E-commerce | Beijing, China | — | 86 |
| Houzz | Proptech | Palo Alto, United States | $448.6M | 85 |
| L'L'Oréal | Cosmetics | Clichy, France | — | 85 |
| Amazon | E-commerce | Seattle, United States | $35.0B | 81 |
| TikTok | Social Media | Culver City, United States | $27.0B | 79 |
| Expedia | Travel Tech | Seattle, United States | $4.2B | 76 |
| Instagram | Social Platform | Menlo Park, United States | $57.5M | 75 |
| Gmarket | E-commerce | Incheon, South Korea | $1.2B | 72 |
| Line Corp | Consumer App | Tokyo, Japan | $1.4B | 72 |
| Zip (Formerly Quadpay) | Fintech | Sydney, Australia | $1.3B | 70 |
| Angi | Marketplace | Denver, United States | $114.0M | 70 |
| DANA | Fintech | Jakarta, Indonesia | $200.0M | 70 |
| MAMAЁLYS | E-commerce | Paris, France | $30.0M | 65 |
| Affirm | Fintech | San Francisco, United States | $1.9B | 64 |
| Stitch Fix | E-commerce | San Francisco, USA | — | 63 |
| Pattern Com | E-commerce | Salt Lake City, United States | $277.0M | 63 |
| StockX | E-commerce | Detroit, United States | $495.0M | 63 |
| Scapia | Fintech | Bengaluru, India | $63.0M | 63 |
| STStan | Creator Economy | Los Angeles, United States | $13.5M | 62 |
| Sympla | Event Management | Rio de Janeiro, Brazil | — | 62 |
| Musely | Health | San Francisco, USA | $360.0M | 62 |
| Retrofit | Agentic AI | — | $31.2M | 62 |
| Zepto | Food Delivery | Mumbai, India | $1.3B | 62 |
| Headout | Travel Tech | New York, United States | $53.0M | 62 |
| Skyscanner | Travel Tech | Edinburgh, United Kingdom | $26.0M | 62 |
| CookUnity | FoodTech | New York, United States | $608.7M | 62 |
| Scalapay | Fintech | Milan, Italy | $781.5M | 61 |
| Poizon | E-commerce | Shanghai, China | $53.0M | 61 |
| Mixtiles | Photo | Tel Aviv, Israel | $35.0M | 61 |
| Cider | E-commerce | Singapore, Singapore | $140.0M | 61 |
| Afterpay | Fintech | Melbourne, Australia | $1.0B | 61 |
| GetYourGuide | Travel Tech | Berlin, Germany | $894.5M | 61 |
| KUKuaishou Technology | Social Platform | Beijing, China | $2.0B | 60 |
| Momondo | Travel Tech | Copenhagen, Denmark | $90.0M | 59 |
| Whatnot | Marketplace | Los Angeles, USA | — | 59 |
| Welcome Pickups | Travel | Athens, Greece | $9.3M | 58 |
| FAFacily | Social Commerce | São Paulo, Brazil | $367.0M | 58 |
| Karma | Retail | New York, United States | $26.2M | 58 |