Alternatives to E.L.F. Cosmetics

Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones.

NYX Professional Makeup is a global beauty brand offering a wide range of high-quality, professional-grade makeup products.

Soko Glam is a leading online retailer and lifestyle brand specializing in curated Korean beauty products.

Peach & Lily is a K-beauty brand offering clean, effective skincare and beauty products.

Direct-to-consumer beauty brand offering a wide range of makeup and skincare products.

Direct-to-consumer beauty brand focused on minimalist, effective skincare and makeup.

A direct-to-consumer beauty brand offering bold, vegan, and cruelty-free makeup and skincare.

Clean beauty brand offering travel-friendly, multi-tasking makeup and skincare.

A cosmetics brand offering high-performance natural skincare products powered by nature and proven by science.

A luxury beauty retailer and spa chain, now a subsidiary of Macy's, Inc.

Largest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services.

High-quality cosmetics celebrating diversity, offering long-lasting beauty for every skin type and occasion.

Global retailer of prestige beauty products, offering cosmetics, skincare, fragrance, and haircare.

The world's leading beauty company.

Luxury vegan cosmetics brand focused on high-performance, clean beauty products.

High-performance, studio-tested makeup and primers for flawless, long-lasting looks.

Ingredient discovery and data management platform for the personal care industry.

Playful, cruelty-free makeup and skincare brand known for innovative formulas and vibrant branding.

Innovative and versatile makeup brand focused on performance, creativity, and self-expression.

Online retailer specializing in curated beauty products, focusing on indie and cult-favorite brands.