Duel
Duel
Brand advocacy platform that helps retail brands grow through customer communities and creators.
About
Duel is a brand advocacy SaaS platform that empowers brands to activate their existing customers, creators, and fans to drive word-of-mouth into a scalable growth channel. It enables brands to recruit, activate, and grow fully owned networks of creators who generate authentic content, influence purchasing behavior, and drive referrals across social platforms.
Key facts
- Website
- duel.tech
- Headquarters
- London, United Kingdom
- Founded
- 2012
- Employees
- 73
- Total funding
- $45M (Series A)
- Valuation
- Private
- Business model
- B2B
- Tags
- Brand AdvocacyMarketing TechnologySaaSConsumer RetailCreator Economy
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 11 Mar 2025 | Series A | $2M | SuperSeed Ventures, Rattle Ventures |
| 1 Aug 2022 | Seed | $3M | SuperSeed Ventures |
| 1 May 2021 | Undisclosed round | $25M | - |
| 1 Oct 2020 | Seed | $2M | - |
| 1 May 2019 | Undisclosed round | $8M | - |
| 1 May 2017 | Undisclosed round | $4M | - |
| 1 May 2015 | Undisclosed round | $1M | - |
Tech stack
Detected on duel.tech, last scanned 19 Sept 2026. Run your own scan
- Analytics
- Google Analytics 4, Google Tag Manager, Microsoft Clarity
- Support
- HubSpot
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Hiring platform
- Teamtailor
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Frequently asked
How much funding has Duel raised?
Duel has raised a total of $45M in funding. The most recent round on record is Series A.
How many employees does Duel have?
Duel has approximately 73 people on record.