Fullpath
About
Fullpath is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath enables dealers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.
Technology stack
detected 2026-06-16Est. monthly stack spend~$2,490/mo
CDN
AWS CloudFront
AWS CloudFrontEmail
Google Workspace
HostingAWS
AWSStack
jQuery
WordPress
SEO
Yoast SEO
Observability
Datadog
Support
HubSpot
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Frequently asked
What does Fullpath do?
Fullpath is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath enables dealers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences. (formerly AutoLeadStar.)
How much funding has Fullpath raised?
Fullpath has raised a total of $40M in funding. The most recent round on record is Series C.
When was Fullpath founded?
Fullpath was founded in 2012.
What industry does Fullpath operate in?
Fullpath operates in Automotive, Car Dealership, Marketing, Advanced Targeting, Sales, Customer Engagement.
How many employees does Fullpath have?
Fullpath has approximately 283 people on record.