Optimove
Optimove

Optimove

Optimove is the first Customer-Led Marketing Platform, empowering brands to personalize customer journeys and increase lifetime value.

We may earn a commission from links on this Optimove profile. That does not change the facts we publish.

About

Optimove is a Customer-Led Marketing Platform that helps brands deliver personalized customer journeys at scale. By focusing on customer understanding and predictive analytics, Optimove enables marketers to orchestrate highly relevant campaigns across multiple channels, driving significant increases in customer lifetime value and retention. Teams look it up for Analytics, Digital Marketing, Marketing.

Frequently asked

What does Optimove do?

Optimove is an Analytics company that offers Software. Teams look it up for Digital Marketing, Marketing, Marketing Planning. It is based in Tel Aviv, Israel and was founded in 2009. Public records show about 574 people and $97M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Optimove raised?

Optimove has raised a total of $97M in funding. The most recent round on record is Private Equity.

Where is Optimove headquartered?

Optimove is headquartered in Tel Aviv, Israel.

When was Optimove founded?

Optimove was founded in 2009.

What industry does Optimove operate in?

Optimove operates in Analytics, Digital Marketing, Marketing, Marketing Planning, Online Marketing Platform.

How many employees does Optimove have?

Optimove has approximately 574 people on record.

Scores
Measured, not editorial
Ahrefs DR
77/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
41/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Comments
(5)
4 positive0 mixed2 negative
Reddit
r/Layoffsu/kharkovchaninJun 22, 2026Negative

Optimove to cut 10% of jobs in AI push.

View on Reddit
Reddit
r/Layoffsu/kharkovchaninJun 17, 2026Negative

Optimove to lay off 10% of workforce as part of AI pivot.

View on Reddit
Reddit
r/JobsPhilippinesu/Revic3edMar 23, 2026Positive

Must have hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics. Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push.

View on Reddit
Reddit
r/JobsPhilippinesu/Revic3edMar 23, 2026Positive

Must have hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics. Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push.

View on Reddit
Reddit
r/OnlineCasinoNewsu/Snoo_22459May 21, 2025Positive

beBettor Optimove partnership powers UK iGaming with wealth scores for sharper segmentation & personalized campaigns!.

View on Reddit

Some comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.