
Apple
Global technology leader in consumer electronics, software, and online services.
About
Apple designs and sells consumer electronics, software, and online services, including the iPhone, Mac, iPad, and Apple Watch. They also offer entertainment through Apple TV+ and MLS Season Pass, and provide services like Apple Card and Apple Trade In. Apple serves individuals seeking innovative technology and entertainment experiences.
Listed competitors
HP contends with Apple in the PC market.
Google competes fiercely with Apple in operating systems, cloud services, and mobile technology, offering a similar ecosystem integration with more device flexibility.
Dell contends with Apple in the PC market.
Microsoft competes with Apple in personal computers, tablets, and software, though no longer directly in the smartphone market.
Samsung is a major rival in the smartphone and consumer electronics markets, offering a wide array of electronic devices and known for its cutting-edge technology.
Amazon competes with Apple in digital services, cloud computing, and smart devices, and dominates the e-commerce market.
Xiaomi is a competitor in the smartphone market, rapidly expanding and dominating the mid-range segment.
“Finally no more google or xiaomi services. hello everyone finally i get red of google and xiaomi bloatware even the camera and the notepad…” r/degoogle
Huawei competes in the smartphone and telecommunications sectors, known for its R&D capabilities and product portfolio.
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Key facts
- Website
- investor.apple.com
- Headquarters
- Cupertino, United States
- Founded
- 1976
- Employees
- 180,359
- Total funding
- $6.2B (Post IPO Debt)
- Business model
- B2C | B2B
Apple pricing
| Product | Plan | Price |
|---|---|---|
| Mac | One-time Purchase | $699 |
| Mac | Apple Card Monthly Installments12 months at 0 percent APR, 3 percent Daily Cash back | $58.25 / month |
| iPhone | One-time Purchase | $699 |
| iPhone | Apple Card Monthly Installments24 months at 0 percent APR, 3 percent Daily Cash back | $29.12 / month |
| Apple Watch | One-time Purchase | $249 |
| Apple Watch | Apple Card Monthly Installments12 months at 0 percent APR, 3 percent Daily Cash back | $20.75 / month |
| iPad | One-time Purchase | $449 |
| iPad | Apple Card Monthly Installments12 months at 0 percent APR, 3 percent Daily Cash back | $37.41 / month |
| Apple Vision Pro | One-time Purchase | $3699 |
| Apple Vision Pro | Apple Card Monthly Installments12 months at 0 percent APR, 3 percent Daily Cash back | $308.25 / month |
| AirPods | One-time Purchase | $129 |
| AirPods | Apple Card Monthly Installments6 months at 0 percent APR, 3 percent Daily Cash back | $21.50 / month |

Starting price from $699.
Starting price from $699. Carrier financing also available over 24 or 36 months at 0 percent APR.
Plans as published by Apple, checked October 2026. Current prices on apple.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 6 Sept 2017 | Post IPO Debt | $5.0B | |
| 16 May 2016 | Post-IPO Equity | $1.0B | |
| 1 Aug 1997 | Post-IPO Equity | $150M | |
| Seed | $150K | Sequoia Capital, Venrock Healthcare Capital Partners |
Tech stack
Detected on investor.apple.com, last scanned 30 Oct 2026. Run your own scan
- CDN
- Cloudflare
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Frequently asked
Is Apple trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Apple is 87 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Apple raised?
Apple has raised a total of $6.2B in funding. The most recent round on record is Post IPO Debt.
How many employees does Apple have?
Apple has approximately 180,359 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for Apple:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules


