Every wearable on the market tracks cardio. Heart rate. Calories. Steps. VO2 max if you're lucky. The longevity science has quietly reached a consensus: after your mid-thirties, muscle mass and strength are better predictors of all-cause mortality than aerobic fitness. And yet walk into any gym wearing a Garmin, Oura, or Whoop, start your deadlift set, and watch those devices shrug. You get a blob of accelerometer noise, maybe a calorie estimate that's off by a factor of three, and no idea whether you actually trained hard enough to stimulate adaptation.
Fort wants to fix the thing every serious lifter knows is broken. Three ex-Tesla engineers, Miranda Nover, Paul Schneider, and Zac Valles, decided the wearable market's refusal to take strength training seriously was a problem worth their careers. The result is a screenless wrist band that auto-detects your exercises, counts your reps, measures bar velocity, and tells you how close you are to failure. No manual logging. No tapping the watch between sets. Just lift.
This is a genuinely hard startup. It's not a ChatGPT wrapper with a landing page. It's hardware. With firmware. With ML models running at the edge. With supply chain. With FCC certification. The ex-Tesla background is not accidental.
